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Benefit Cosmetics
The beauty brand’s audience-first approach to content
Toyota
Driving customer engagement with deep insights
Kimpton Hotels
Why UGC is a critical part of their guest experience
Stanley
How the iconic brand increased product reviews and engagement
Freshpet
Streamlining customer interactions across channels
Hardee’s
Using social listening to capitalize on trending moments
Bath & Body Works
How the retailer is growing their community
Aeromexico
How the airline became one of the most loved travel brands on social
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The state of social media marketing 2027
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About Emplifi
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The Social Scoop is a Emplifi’s monthly, no-fluff newsletter for marketers across social media marketing, social commerce, and customer care who want to stay sharp. We break down the trends, campaigns, and industry moves shaping social right now, so you can scroll smarter and act faster.

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