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2026 Gartner® Magic Quadrant™

Emplifi named a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening

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Emplifi named a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening Get the Report

Social media listening

AI-powered social listening platform for smarter monitoring

Emplifi Listening tracks sentiment, trends, and risk signals across every major social channel, news source, and online community. AI-powered alerts cut through the noise — notifying teams only when it matters, with enough context to act fast. Fuel AI lets anyone build, refine, and analyze listening programs in plain language, no query expertise needed.

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Turn scattered social data into real-time intelligence

76%

Of marketers call real-time social data critical. Emplifi Listening turns it into live intelligence.

Real-time insights that drive faster decisions

Emplifi Listening spots trends, tracks sentiment, and monitors conversations. AI filters out the noise.

70%

Increase in customer satisfaction. Address feedback before issues escalate using AI-powered listening and real-time alerts.

Connected intelligence

Emplifi Listening connects social listening signals directly to publishing and customer care workflows across Emplifi Fuel.

Customers interacting with social media
Outcomes in production

Enterprise social listening outcomes at scale

80%
Faster trend detection
Minutes
Query setup with AI Query Copilot
Real-time
Executive-ready AI summaries and anomaly alerts

Five AI-powered capabilities built for faster decisions

Emplifi Listening combines autonomous social listening, anomaly detection, AI-powered summarization, predictive forecasting, and coordinated response workflows in one connected intelligence platform.

Detect anomalies before they escalate

Spike Alerts use AI-driven smart detection to baseline conversation volume and notify you when true anomalies occur, filtering out daily noise. AI Query Highlights surfaces the key topics and sentiment shifts behind each spike so teams can act while the response window is still open.

Create and manage listening topics using natural language

Create, edit, and manage listening topics with Fuel AI by simply describing what you want to track in plain English. Built-in query validation and mention volume estimation mean you can start monitoring faster without manually configuring boolean logic.

Instant executive briefings powered by AI

On-demand AI summaries turn any listening dataset into executive-ready insights. Teams can instantly surface trends, sentiment shifts, and emerging risks — without manual reporting or preparation.

Protect your brand when risk signals emerge

When a spike signals risk, the Crisis Kill Switch pauses all scheduled Publisher content instantly so your brand doesn’t publish into a developing crisis. Critical mentions can be escalated to Care manually or routed through Flow Automations once they surface in Community, so the right team responds with full context.

Understand sentiment at scale

Sentiment Analysis classifies mentions as positive, negative, or neutral across all monitored sources, giving teams a clear read on how brand perception shifts over time. Supported across major languages so global brands can monitor sentiment across their key markets without gaps.

Enterprise brands monitoring faster and responding smarter

Read all customer stories
Hardee's Restaurant
Hardee's logo
"I think it was a successful play for all of us, showing that we’re listening to consumers and plugged in, and that's where we insert Emplifi."
Brent Waible Senior Media Manager at CKE Restaurants, Hardee’s & Carl’s Jr
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open books
penguin random house logo
"Emplifi has been a real game changer, providing us with measurements that we can trust and making report sharing much easier and efficient."
Aura Garcia Creative Manager, Penguin Random House
Read the full story
Pepperoni pizza slice
Domino's pizza logo
"Emplifi Social makes it much easier to find and engage with customers just as they're getting ready to order a pizza, so our contact center is becoming a real-time marketing operation."
Terri Haffey Manager of Customer Care
Read the full story

Listening questions, answered

Emplifi Listening is an AI-powered social listening and consumer intelligence platform that monitors social channels, news, communities, ratings and reviews, and customer conversations in real time. Fuel AI converts listening signals into anomaly detection, sentiment analysis, predictive forecasting, and executive-ready summaries.

Smart Spike Detection is Fuel AI’s anomaly detection system inside Emplifi Listening. It baselines your brand’s conversation volume, identifies statistically significant anomalies, surfaces the cause of each spike, and helps teams respond before issues escalate operationally.

AI Query Copilot simplifies social listening workflows through natural-language query generation. Teams describe what they want to analyze in plain English and Fuel AI automatically builds and runs the appropriate listening query.

Instant AI Summaries convert listening datasets into executive-ready briefings in real time. Fuel AI automatically summarizes trends, sentiment shifts, emerging risks, and key conversation themes without manual reporting preparation.

Emplifi Listening connects social listening signals directly to publishing, analytics, and customer care workflows inside Emplifi Fuel. Insights move directly into operational workflows without requiring separate integration layers or disconnected reporting systems.

Explore additional social listening resources

Learn more about social listening and how it can help your brand.

Ready to fuel your teams with A-CX?

Discover what Emplifi can do for you. We turn small teams into large ones, and large teams into well oiled machines, but either way, we offer the rocket ship, you just need to jump on.

What can you expect?

  • A live walkthrough of Emplifi Fuel tailored to your specific social marketing, commerce, and care needs
  • A benchmark of how your brand performs against peers in your industry
  • A partner who understands your business, and 22,000 others
  • A concrete action plan to go from disjointed teams to A-CX
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Outpace your competition with easy-to-use, innovative solutions

We’re recognized as a market leader in innovation, customer support, and ease of use from these organizations.

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