EMPLIFI FUEL AI

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See how our agentic layer saves you hours

Tell Fuel AI what you need. It gets it done. You approve everything. See how our agentic layer saves you hours

Social media listening

AI-powered social listening platform for smarter monitoring

Emplifi Listening is a social listening tool that tracks brand and industry conversations across social networks, news, online communities and reviews. Fuel AI, the agentic intelligence layer built into Emplifi Fuel, builds queries from plain-English prompts. It flags real spikes and summarizes what changed. Cheil Chile, the marketing agency of the Samsung Group, cut its response time to market trends by 30% with Emplifi. Emplifi won Social Media Monitoring Software of the Year in the MarTech Breakthrough Awards.

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Turn scattered social data into real-time intelligence

76%

Of marketers call real-time social data critical. Emplifi Listening turns it into live intelligence.

Real-time insights that drive faster decisions

Emplifi Listening spots trends, tracks sentiment, and monitors conversations. AI filters out the noise.

Emplifi Listening topic summary showing skincare sentiment and an engaging Instagram post

70%

Increase in customer satisfaction. Address feedback before issues escalate using AI-powered listening and real-time alerts.

Connected intelligence

Emplifi Listening connects social listening signals directly to publishing and customer care workflows across Emplifi Fuel.

Couple sharing a smartphone while exploring social media

Outcomes in production

Enterprise social listening outcomes at scale

80%

Faster trend detection

Minutes

Query setup with AI Query Copilot

Real-time

Executive-ready AI summaries and anomaly alerts

Five AI-powered capabilities built for faster decisions

Emplifi Listening combines autonomous social listening, anomaly detection, AI-powered summarization, predictive forecasting, and coordinated response workflows in one connected intelligence platform.

Detect anomalies before they escalate

Spike Alerts use AI-driven smart detection to baseline conversation volume and notify you when true anomalies occur, filtering out daily noise. AI Query Highlights surfaces the key topics and sentiment shifts behind each spike so teams can act while the response window is still open.

Emplifi Listening Spike Alert flags a rise in mentions of allergic reactions

Create and manage listening topics using natural language

Create, edit, and manage listening topics with Fuel AI by simply describing what you want to track in plain English. Built-in query validation and mention volume estimation mean you can start monitoring faster without manually configuring boolean logic.

Instant executive briefings powered by AI

On-demand AI summaries turn any listening dataset into executive-ready insights. Teams can instantly surface trends, sentiment shifts, and emerging risks — without manual reporting or preparation.

Emplifi Listening AI highlights summarize airline conversation topics for an executive briefing

Protect your brand when risk signals emerge

When a spike signals risk, the Crisis Kill Switch pauses all scheduled Publisher content instantly so your brand doesn’t publish into a developing crisis. Critical mentions can be escalated to Care manually or routed through Flow Automations once they surface in Community, so the right team responds with full context.

Emplifi workflow routes urgent delivery mentions to Care and pauses scheduled publishing

Understand sentiment at scale

Sentiment Analysis classifies mentions as positive, negative, or neutral across all monitored sources, giving teams a clear read on how brand perception shifts over time. Supported across major languages so global brands can monitor sentiment across their key markets without gaps.

Emplifi Social Listening dashboard shows top keywords and mention sentiment by platform

Unlock the benefits of social listening with Emplifi

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Enterprise brands monitoring faster and responding smarter

Read all customer stories

Hardee's restaurant storefront with its charbroiled burgers sign

"I think it was a successful play for all of us, showing that we’re listening to consumers and plugged in, and that's where we insert Emplifi."

Brent Waible Senior Media Manager at CKE Restaurants, Hardee’s & Carl’s Jr

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Open books arranged in a circle for the Penguin Random House customer story

"Emplifi has been a real game changer, providing us with measurements that we can trust and making report sharing much easier and efficient."

Aura Garcia Creative Manager, Penguin Random House

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"Emplifi Social makes it much easier to find and engage with customers just as they're getting ready to order a pizza, so our contact center is becoming a real-time marketing operation."

Terri Haffey Manager of Customer Care

Read the full story

Listening questions, answered

What is Emplifi Listening?

Emplifi Listening is an AI-powered social listening and consumer intelligence platform that monitors social channels, news, communities, ratings and reviews, and customer conversations in real time. Fuel AI converts listening signals into anomaly detection, sentiment analysis, predictive forecasting, and executive-ready summaries.

What is Smart Spike Detection?

Smart Spike Detection is Fuel AI’s anomaly detection system inside Emplifi Listening. It baselines your brand’s conversation volume, identifies statistically significant anomalies, surfaces the cause of each spike, and helps teams respond before issues escalate operationally.

What is AI Query Copilot?

AI Query Copilot simplifies social listening workflows through natural-language query generation. Teams describe what they want to analyze in plain English and Fuel AI automatically builds and runs the appropriate listening query.

What are Instant AI Summaries?

Instant AI Summaries convert listening datasets into executive-ready briefings in real time. Fuel AI automatically summarizes trends, sentiment shifts, emerging risks, and key conversation themes without manual reporting preparation.

How is Emplifi Listening different from Brandwatch or Sprinklr Listening?

Emplifi Listening connects social listening signals directly to publishing, analytics, and customer care workflows inside Emplifi Fuel. Insights move directly into operational workflows without requiring separate integration layers or disconnected reporting systems.

Explore additional social listening resources

Learn more about social listening and how it can help your brand.

What is social listening?

What is customer sentiment analysis?

What is social customer care?

What is the social customer experience?

What is social media crisis management?

What is social customer retention strategy?

Ready to fuel your teams with A-CX?

Discover what Emplifi can do for you. We turn small teams into large ones, and large teams into well oiled machines, but either way, we offer the rocket ship, you just need to jump on.

What can you expect?

A live walkthrough of Emplifi Fuel tailored to your specific social marketing, commerce, and care needs
A benchmark of how your brand performs against peers in your industry
A partner who understands your business, and 22,000 others
A concrete action plan to go from disjointed teams to A-CX

Get a demo

Outpace your competition with easy-to-use, innovative solutions

We’re recognized as a market leader in innovation, customer support, and ease of use from these organizations.

Social media listening

AI-powered social listening platform for smarter monitoring

Turn scattered social data into real-time intelligence

Real-time insights that drive faster decisions

Connected intelligence

Outcomes in production

Enterprise social listening outcomes at scale

Five AI-powered capabilities built for faster decisions

Detect anomalies before they escalate

Create and manage listening topics using natural language

Instant executive briefings powered by AI

Protect your brand when risk signals emerge

Understand sentiment at scale

Unlock the benefits of social listening with Emplifi

Enterprise brands monitoring faster and responding smarter

Listening questions, answered

What is Emplifi Listening?

What is Smart Spike Detection?

What is AI Query Copilot?

What are Instant AI Summaries?

How is Emplifi Listening different from Brandwatch or Sprinklr Listening?

Explore additional social listening resources

Ready to fuel your teams with A-CX?

What can you expect?

Outpace your competition with easy-to-use, innovative solutions

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