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What is a micro-influencer?

Definition: Micro-influencer

A micro-influencer is a social media user with a small, dedicated following, usually under 25,000 users. Micro-influencers can effectively promote a brand’s products because they have a strong, authentic connection with their audiences.


More insights and news from Emplifi

Top image: How to maintain authenticity with your influencer marketing

How to maintain authenticity with your influencer marketing

Some brands worry influencer marketing may impact brand authenticity. When done right, though, you can have both.

Emplifi Press:  Report Reveals Untapped Opportunities for Influencer Marketing in Key Industries

The State of Influencer Marketing 2023

We dug deep into our own data to give you a full understanding of where the market is and where it's headed to give you the edge with your influencer marketing strategy this year and beyond.

Emplifi Blog: The influencer marketing stats you need to know this year

[Infographic] The influencer marketing stats you need to know this year

Discover the role of influencer marketing in brands' marketing mix and gain insights to power your campaigns.

Image: Influencer Trends press release

Emplifi Reveals “Personal Interest In The Brand” Is Top Factor for Influencers When Selecting a Brand To Collaborate With

Pixlee TurnTo, an Emplifi company, surveyed influencers on a broad range of topics including payment terms, campaign involvement preferences, actual product use, and the importance of shared values.

Emplifi Report - Social Media Customer Expectations

[Report] 7 key consumer expectations impacting social media success today

Social media is playing a growing role in the customer journey. So, what do consumers today expect from their experiences with brands on social media? Gain key insights to power your social media strategy and drive business results on your social channels.

Emplifi - Top Beauty Influencers

The top 10 beauty influencers that brands need to watch in 2023

These are the top Instagram and TikTok beauty influencers brands need to watch this year. Find the best beauty influencer for your next campaign!

Emplifi - Finance influencers on YouTube and Instagram are on the rise

Finance influencers on YouTube and Instagram are on the rise

In these times of economic uncertainty, Finance influencers on Instagram and YouTube are growing at record speeds. What can Finance brands learn from these trends as they plan for the months ahead?

What makes TikTok influencers tick

What makes TikTok influencers tick?

With TikTok, marketers have the ability to get creative working with new voices and more importantly, reach new audiences. So, what should you know to maximize your influencer marketing on TikTok?

Emplifi Press: Emplifi Social Benchmarks Analysis Reveals Best posting times on TikTok

Emplifi Reveals How Marketers Can Maximize Reach on TikTok to Engage with the Modern Consumer

Gain insights into social media trends, channel growth, engagement data, and customer response times with Emplifi's social media benchmark analysis.

Emplifi CX Index: Our social media predictions for 2023

Emplifi CX Index: Our 3 social media predictions for 2023

What can we expect over the coming months based on the latest insights from the Emplifi CX Index? We dive deeper into three key predictions every social media manager should know today.

Top: Jayde Powell Q&A

Q&A with Jayde Powell: TikTok’s “deinfluencer” trend

"Deinfluencers" are one of the biggest trends in the influencer marketing world today. In Emplifi's interview with creator Jayde Powell, learn who they are and what purpose they're serving.