How Xplace saves 45+ hours weekly while empowering clients with autonomy

Bold by design and unapologetically creative, Osimo-based agency Xplace has built its reputation by doing things differently – and doing them well. With clients like Canon, Nature’s Protection, Fabi Shoes, Under Armor, and Innoliving, Xplace is known for crafting digital experiences that connect, inspire, and perform.

What sets them apart is a client-first, autonomy-driven approach that hands over control to the brands themselves, giving each client full authority over their digital presence. Rather than acting as a middleman, Xplace integrates fully into their clients’ ecosystems, fostering true collaboration and long-term partnership. This is not just agency work. It is a redefinition of how agencies and brands succeed together.

Giving autonomy back to the client without losing strategic consistency

With a portfolio of global brands, Xplace faced a complex challenge: How could they maintain a clear, standardized workflow while addressing the distinct needs, skills, and expectations of each client?

Some brands are fully digitalized and ready to engage with data and dashboards while others require more simplicity and hands-on support. The challenge was creating a system that could accommodate both types of clients without compromising the level of personalization that Xplace is known for.

This is where Emplifi came into play. Rather than managing client accounts centrally like most agencies, Xplace chose a different path: they handed over real autonomy. By creating dedicated suites for each of their clients, Xplace provided the tools for brands to lead their own digital presence.

Empowering client ownership without compromising cohesion

To support this vision, Emplifi delivered the flexibility and scalability needed to make client autonomy possible without losing strategic cohesion. Central to the solution was the decision to create independent environments for each client inside the platform. Not shared access, but fully tailored spaces aligned with each brand’s internal workflows and approval structures.

This approach enabled Xplace to standardize operations across more than fifteen client accounts while staying responsive to each client’s digital maturity. Beyond providing the tools, Xplace guides and educates their clients on the platform, empowering them to confidently manage their own digital ecosystems.

“We tailor each suite to the client’s level of digital skill. If they’re very skilled, we open up more access. If not, we simplify it for them. It’s about meeting them where they are,” said Giorgia Mezzi.

With Emplifi’s Publisher, Community, Content Hub, and Listening modules, Xplace established a system that supports both creative execution and data-informed decision-making. Features like labeling, content segmentation, automated approval flows, and on-demand reporting help align every stakeholder, from social teams to executive leadership.

For larger organizations with complex teams, this approach fosters deeper engagement and long-term commitment. Clients become invested not by obligation, but through ownership and trust built into the process.

Stronger client retention, empowered brands, and a new standard for reputation management

By putting autonomy at the center of the agency-client relationship, Xplace achieved measurable improvements in operational efficiency, client engagement, and decision-making speed. Standardized reporting and real-time insights allowed brands to move with clarity, while the agency’s hands-on guidance ensured that clients of all sizes and skills could lead their own digital efforts effectively.

The impact of this approach reached far beyond day-to-day operations. Leveraging the power of Emplifi Listening, Xplace took a bold strategic step by launching their own press office. Listening became the driving force behind this capability, positioning Xplace as a key partner not only in content strategy but also in reputation management.

“Listening completes one of our key narratives, which is about owning and controlling what people are saying about your brand. We now offer press review services through our newly launched press office, and social listening plays a fundamental role in that,” Laura shared.

This expansion reinforced Xplace’s commitment to helping their clients not just participate in conversations but lead them. In a fast-paced environment where client retention is a challenge, Xplace’s model of shared ownership, transparency, and long-term partnership continues to set a new standard.

Through this combination of technology, trust, and strategy, Xplace proves that the future of agency-client relationships is not about control. It is about empowerment.