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Media Placement
May 05, 2025

Marketing Week: Emplifi report reveals generational shifts in social commerce and brand engagement

Company News Content Management Customer Experience

Emplifi, the leading unified customer engagement platform, has released a new report titled “Marketing Across Generations: How Gen Z, Millennials, Gen X, and Baby Boomers Engage with Brands Differently.” The research, conducted in partnership with Alchemer, surveyed nearly 1,000 U.S. consumers and delivers powerful insights into how different generations interact with brands, especially on social platforms.

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