The perfect pour: Jägermeister’s recipe for bold, unified social campaigns

Jägermeister, the legendary herbal liqueur known for its bold flavor and rebellious spirit, has long been a staple of nightlife culture worldwide. As the brand continued to evolve and expand its global presence, the challenge became clear: build a unified, scalable social media infrastructure that could align global vision with local flavor. That’s where Emplifi came in, bringing the strategy, tools, and support to make it happen.

Too many tools, too little visibility

Before Emplifi, Jägermeister’s global social media ecosystem was fragmented across platforms and providers. Local markets operated independently, relying on their own agencies and tools; leaving the global team without a unified view or access to consistent data.

“Each region was doing their own thing with their own agency and tools. We had no central access, no consistent data, and no idea what was happening on the ground,” said Kat Geborys, Global Head of Digital Marketing at Jägermeister.

This siloed setup led to inefficiencies across the board: duplicated work, inconsistent KPIs, and heavy time drains for both global and local teams. Without transparency, cross-market learning and benchmarking were nearly impossible.

Emplifi creates a unified view across the globe

To regain control and clarity, Jägermeister adopted Emplifi as its global social media management platform. Today, all 150+ social accounts across multiple markets are managed seamlessly in one place, supported by a shared framework for scheduling, reporting, and performance analysis.

But the impact went far beyond data unification. With Emplifi, Jägermeister has:

• Standardized KPIs across markets for accurate and consistent benchmarking
• Enabled cross-market collaboration by spotlighting winning content format
• Automated regular reporting, saving hundreds of manual hours each month

“Time is a massive factor,” Kat added. “We used to spend hundreds of hours creating reports. Now they arrive automatically in inboxes every month.”

From the Emplifi side, Customer Success Manager Philipp Würdinger explained:

“We knew Jägermeister needed more than just a platform – they needed a scalable strategy. Our team tailored the setup so they could get value at both global and local levels, and we continue to evolve the solution alongside their growth.”

Time saved, insights gained, relationships strengthened

The shift to Emplifi has transformed how Jägermeister manages and measures its global digital presence. What was once a fragmented network is now a strategic, centralized engine.

Beyond efficiency, the platform has become a point of connection and goodwill. As Kat noted, “Giving markets a free, easy-to-use tool – plus training and support – has built stronger relationships.”

Looking ahead, the team is excited about Emplifi’s continued innovation, especially in AI and influencer valuation.

“It’s not just about data anymore; it’s about understanding the value behind every post,” Kat said. “With Emplifi, we’re on that path.”