From centre court to social feed: Understanding the summer sports audience

Summer 2025 isn’t just about stadiums and scorelines. It’s about fans owning the moment in real time, online. From Wimbledon and the Women’s Euro to the Club World Cup, audiences aren’t just watching – they’re reacting, posting, and reshaping the narrative across platforms.

In this exclusive Emplifi session, we explore how sports and media brands can better listen, engage, and respond to their fans when it matters most. You’ll learn how to turn spikes in social sentiment into actionable strategy, how to spot micro-trends before they go mainstream, and how to manage high-volume fan interactions across time zones and tournaments.

Whether you’re tracking players at Wimbledon or fans across continents, this session will help you build stronger digital connections with audiences who expect relevance, speed, and authenticity.

What you’ll walk away with:

• Real-time insights into how fan behavior changes across major sporting events
• Tips to capture and act on live sentiment using social listening and analytics
• Best practices for managing spikes in engagement across platforms and time zones
• A look at how Emplifi customers boost engagement and revenue with smart fan data

Don’t just watch the game. Own the conversation.