How Crayola turns chatter into strategic insights

Are you drowning in a “tsunami” of customer conversations, struggling to spot viral trends in real time, or constantly reacting instead of proactively planning? Learn how Crayola – a 100-year-old brand – transformed their social media strategy to thrive in today’s 15-second world.

In this exclusive webinar, you’ll discover the blueprint behind Crayola’s dramatic shift from manual processes and delayed insights to a “rhythm of efficiency”. This session is packed with practical strategies to help you become an invaluable asset to your team.

What you’ll learn:

• The Modern Challenge: Why traditional monitoring can’t keep up with a “tsunami of conversations.”
• Crayola’s Transformation: 80% faster viral content processing, 100% TikTok coverage, 90% faster trend detection.
• From Noise to Signal: How social listening revealed a new product use case.
• Insight to Action: Sharing insights across teams to turn comments into opportunities.
• Strategic Blueprint: Steps to “Listen, Connect, Share” for measurable growth.