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Achieve 4x the revenue in half the time
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The only autonomous customer experience platform
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Benefit Cosmetics
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Why UGC is a critical part of their guest experience
Stanley
How the iconic brand increased product reviews and engagement
Freshpet
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Aeromexico
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Emplifi for CPG and FMCG

Build and protect your brand with digital & social engagement

Brand loyalty isn’t built on shelf space alone. Emplifi helps CPG teams manage global social engagement, detect shifts in consumer sentiment early, and turn conversations into measurable growth — from a single platform.

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Emplifi Dashboard for Consumer Packaged Goods

Trusted by the best in CPG

100+
Hours saved with automatation
Jägermeister
Merged 150+ accounts to drive consistent digital growth
100%
Increase in monitored TikTok engagement
Crayola
Enhanced trend detection and social media insights on TikTok
$10K
Saved annually
Boston Beer
Saved $10k annually and reduced time spent on manual refunds by 90%
Explore all customer stories
Why Emplifi

Build loyalty and drive product revenue with more efficient digital operations

To win in a consumer world, you need unified software that helps you engage consumers, capture real-time insights, and uncover actionable insights across every channel.

Protect brand promise during market shifts

Maintain consistent, compliant messaging across global accounts to stay trusted and top of mind with consumers.

Own the customer relationship instantly

DTC brands engage directly with shoppers on social channels, strengthen loyalty, and drive traffic to eCommerce experiences.

Outpace competitors with real-time consumer insights

Use social listening to spot shifting preferences early and adjust product, promotion, pricing faster.

Turn advocacy into lower acquisition costs

Identify and amplify your most loyal consumers to increase organic discovery through authentic user-generated content & ratings & reviews.

Solutions by department

Brand marketing & innovation

Turn social conversation into faster product innovation

Move from periodic research to continuous consumer insight. Emplifi enables CPG teams to validate product ideas, packaging updates, and positioning decisions with real-time social listening, earlier in the development cycle.

Voice of Customer (VoC)
Aggregate unstructured feedback from Twitter, Reddit, and TikTok, surveys, rating & reviews or any online site to pinpoint exactly what consumers want.
Competitive Intelligence
Track competitor feedback minute-by-minute to identify gaps in their offering, messaging or distribution that you can exploit.
Influencer Co-Creation
Identify creators who already love your category and partner with them to launch products with new audiences.
Crisis management for CPG brands

Respond faster to protect trust during recalls and brand crises

When product issues go viral, response time is everything. Emplifi helps CPG teams detect risk early, align messaging quickly, and respond consistently across channels before narratives escalate.

Early Warning System
Set automated spikes alerts to detect negative sentiment velocity regarding ingredients, packaging, or health claims.
Unified Crisis Response
Push approved, legally-vetted statements across all global accounts instantly from a single command center.
Triage Automation
Identify and escalate high-risk keywords related to product safety, health concerns, or quality issues to the appropriate internal teams instantly.
E-commerce & revenue growth

Turn social engagement into measurable revenue

The path from scroll to purchase shouldn’t be disconnected. Emplifi helps CPG brands connect social media performance to revenue growth by turning engagement into conversion opportunities and measurable outcomes.

Shoppable User Content
Embed authentic customer videos and photos on your product pages to increase trust and time-on-site.
Review Syndication
Push verified reviews to retail partners like Walmart and Target to dominate the digital shelf search rankings.
Social Commerce
Tag products directly in your posts and stories to reduce the clicks required to purchase.

Insights from Emplifi

Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

How to create a social media marketing strategy for CPG brands: Winning the digital shelf

Whether they’re saving a recipe or watching an unboxing video, shoppers are discovering new products via their favorite creators, and scrolling...
Read more

DTC customer care: How to make social media your most profitable channel

While social was once a discovery channel, it’s now a full-funnel commerce channel. In this guide, we’ll walk through the 3 major pillars of...
Read more

How Livestreaming Can Help Brands and Retailers Optimize Digital Shelf Space

Explore the transformative power of live video in the eCommerce landscape. Dive into how brands and retailers leverage digital shelf space and...
Read more

Frequently Asked Questions

Yes. Emplifi is built to support CPG and FMCG brands managing global social engagement, product launches, and consumer conversations at scale. It helps teams unify publishing, social listening, analytics, and crisis response in one platform.

Emplifi provides real-time social listening so CPG teams can detect shifts in consumer sentiment, track category trends, and validate product ideas earlier in the development cycle. This allows brands to make faster, data-informed decisions around innovation and messaging.

Yes. Emplifi connects social engagement to measurable outcomes by helping brands activate user-generated content, support social commerce initiatives, and understand which content drives traffic and conversion for DTC channels.

Emplifi enables early detection of potential product or reputation risks through automated alerts and sentiment monitoring. Teams can align messaging quickly and publish approved responses across global social accounts from a centralized platform.

Emplifi combines social media management, consumer intelligence, and risk monitoring in one unified platform. CPG brands use it to manage global engagement, uncover category insights, and protect brand equity, without relying on disconnected tools.

Build a community, not just a customer base

The next decade belongs to the brands that listen, respond, and connect directly while understanding the entire consumer journey. Secure your market share with the social platform built for the future of CPG.

Request your personalized demo

Outpace your competition with easy-to-use, innovative solutions

We’re recognized as a market leader in innovation, customer support, and ease of use from these organizations.