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Back to definitions

What is a micro-influencer?

Definition: Micro-influencer

A micro-influencer is a social media user with a small, dedicated following, usually under 25,000 users. Micro-influencers can effectively promote a brand’s products because they have a strong, authentic connection with their audiences.

An influencer marketing tool like Emplifi can help your brand connect with micro-influencers in your industry, and monitor the performance of your campaigns.

Insights from Emplifi

Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

Micro-influencer marketing: Strategies for authentic engagement

Micro-influencers — influencers with less than 100,000 followers and more than 10,000 — may be marketing’s best-kept secret.
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From trips to tips: Inside Flight Centre’s social media content strategy

We sat down with Flight Centre Travel Group Canada, part of the global travel company founded in Australia in the 1980s, known for its...
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Unlocking TikTok's potential: A strategic marketing guide

TikTok is one of the most powerful social platforms for brands, reaching 1.59 billion users in 2025. And unlike YouTube or, to an extent, Instagram,...
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Blog: Q2 2025 social media benchmarks reveal UGC surge and Reel momentum

Whether it’s listening to your customers, understanding trends, or gaining competitive insight, social listening is one of the most powerful things...
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Your guide to effective social media marketing for travel businesses

Before most travelers ever visit your website, they’ve already been somewhere else: Your Instagram feed. Or a TikTok tour of your destination. Or...
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[Infographic] AI in social media 2025: What consumers really want

Whether they realize it or not, consumers are interacting with AI every day. In product recommendations, chatbots, and search tools like ChatGPT.
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Emplifi helps boost efficiency, increase revenue, and scale your social media — whether you have a small team or a complex product. Want to see how? Let’s talk today.

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