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Jitka Skalicka

Analytics Solutions Consultant at Emplifi

Jitka Skalicka is an Analytics Solutions Consultant at Emplifi, with a decade of experience analyzing social media data. Previously a Senior Data Analyst leading a team of analysts, she focuses on uncovering patterns and identifying data as a source of information for marketing, product, sales, and research. She applies a creative approach to data analysis, seeking different perspectives and applications for the same datasets. Outside of work, she enjoys hiking, baking, and exploring modernist architecture.

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Recent articles written by Jitka

What keeps viewers watching Facebook Reels? [New data]

For brands investing in short-form video, the difference between a scroll and a view often comes down to the first few seconds. But what matters...
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