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Molly Pannell 

Director of Product Marketing at Emplifi
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Recent articles written by Molly

14 Best Social Listening Tools in 2025

Whether it’s listening to your customers, understanding trends, or gaining competitive insight, social listening is one of the most powerful things...
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Social media metrics for marketers: The ultimate guide

If your strategy isn't built around the right social media metrics, it's difficult to know if you're succeeding. Here's your ultimate guide.
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Sentiment analysis: Everything you need to know

Quickly understanding the sentiment of the social conversation around your brand can give you a big heads up. Here's how.
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