Product Marketing Manager

About Emplifi

Emplifi is a leading unified customer engagement platform that empowers businesses to reach and grow communities through digital- and social-first strategies. More than 20,000 brands like McDonald’s, Ford Motor Company, and Delta Air Lines rely on Emplifi to connect to consumers across marketing, commerce, and care. 

About the Marketing Team 

Marketing is the center of creativity at Emplifi. We are a growing department with a ‘can do’ attitude that prides ourselves on setting aggressive goals and not just meeting them but exceeding them. Every role on our team holds a key function in the success of our business. You'll work alongside skilled marketing experts, build your marketing prowess, and collaborate cross-functionally with other teams around the globe.

One thing we can promise is you'll never get bored. Being in a hyper-growth stage, we have so many exciting adventures ahead of us. If you're looking for a job where you can have a real impact, then you've come to the right place.   

Job Summary

The Product Marketing team member will contribute to a team of product marketers that support highly efficient and effective sales and sales enablement within this fast-paced growth company.  The product marketing team creates the tools used by sales team to pitch our solutions, effectively compete in the marketplace and show a differentiated value based solution. The product marketing team creates deliverables that include positioning, pitches, product briefs, demo scripts, competitive intel, conversion kids, win/loss analysis, new product feature launch, and much more.

What You’ll Do Here

  • Own one or more products, collaborate with the product management team and deliver the major deliverables needed by sales to successfully pitch and sell our solutions.
  • Create positioning, personas, pitches, competitive intel, briefs, and additional sales materials and support the sales enablement team in training and certification.
  • Work with customers and prospects to influence and persuade, define and validate product positioning, key messages and details of feature benefit
  • Participate in the Ideal Customer Profile (ICP) definition and documentation including continual evolution of the ICP based on the overall total addressable marketing and market conditions.
  • Hold a library of stats and metrics that can be used to educate and build trust with customers and prospects.
  • Identify market value, benefits and features and document these concisely for sales.
  • Enable sales including developing materials that help sales with all stages of the pipeline: leads, RFI/RFP, evaluation, references and close.
  • Become a trusted advisor, product expert and market expert to the sales team.
  • Work closely with services team to perfect the post sale implementation success.
  • Work closely with product management team to define product requirements and launch new releases including providing expert demos, video, and write ups of new feature value.
  • Support the relationship with industry analyst including the process to be included in grids like Forrester Wave and Gartner MQ’s
  • Become a spokesperson for relevant public relations and analyst events.
  • Analyze competitive market dynamics, understand and prioritize threats from competitors.
  • Create and maintain sales playbooks including positioning, feature/benefits, marketecture.
  • Deliver customer facing presentations to sales and occasionally directly to our clients that are gathered in small and large audiences.
  • Develop and own marketing tools and collateral such as product data sheets, whitepapers, presentations, case studies.
  • Own the content and quality delivery product specific web pages on our corporate website.
  • Own customer stories: collect, design and communicate product use cases and results.
  • Support the product focused agenda at user conferences.
  • Work with the product pricing owners to define and validate product pricing.


What You’ll Bring to Us

  • BS/MS degree in marketing or a related field
  • 3+ years of product marketing with B2B SaaS companies 
  • Proven ability to engage with clients
  • Capable of learning our platform and investigating our client's use of the platform 
  • Excellent writing and speaking skills
  • Top notch presentation skills; skilled with PowerPoint
  • Strong analytical skills and knowledge of data collection methods (surveys, focus groups, etc.)
  • Skilled in the use of (but not config) Salesforce and other marketing tools
  • Strategic thinker with the ability to adjust to changing dynamics
  • Experience in working with 3rd party vendors, including negotiations, managing contracts and budgets 
  • An enthusiastic, high-energy team member who is viewed as a “doer” on the team and across internal organizations 


What We Offer

  • International, fast paced and rapidly growing environment
  • Chance to work with the world’s biggest brands at the CX tech leader
  • Agile and open-minded culture, with high levels of trust and flexibility
  • Opportunity for professional growth and development
  • Possibility to learn new and cutting-edge technologies, in an environment that
  • encourages new ideas
  • Benefits package including Medical, Dental, Vision & Life Coverage Options
  • Flexible Working Hours
  • Unlimited PTO
  • 12 paid Holidays
  • 2 Paid Community Service Days
  • Company paid STD and LTD
  • 401K
  • Parental Leave Benefits
  • Educational Reimbursement Opportunities
  • Referral Bonus Program
  • Access to an Employee Assistance Program (EAP)
  • Scheduled Company Learning Days and access to additional courses via our online Emplifi Academy
  • There’s more as well! Speak with us to find out all the details!
Product Marketing Manager
Boston, Columbus, London, Philadelphia, Prague, Toronto
Employment Type:
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