How Compartamos Banco streamlined social media management and saved big

Grupo Gentera’s partnership with Emplifi enabled Compartamos Banco to shift from outdated social media strategies to real-time insights, improving engagement, streamlining operations, and optimizing marketing costs.

Grupo Gentera, with over 21,000 employees in Mexico and Peru, helps 4 million customers access vital financial services. Their largest client, Compartamos Banco, is driven by a mission to empower entrepreneurs, young mothers, and hardworking individuals who otherwise wouldn’t have access to traditional banking services. By granting loans to people without endorsements, Compartamos Banco seeks to achieve a better world for everyone, preventing poverty trough small businesses loans.

To enhance social media management, customer engagement, and optimize marketing costs, Compartamos Banco partnered with Emplifi for a data-driven transformation.

Overcoming operational hurdles: Streamlining social media management for efficiency

Compartamos Banco faced the challenge of managing over a million social media followers across multiple platforms. Their outdated, manual processes for generating reports consumed valuable time and resources, pulling the team away from strategic tasks.

This inefficiency, combined with scattered data and a lack of real-time insights, left the bank struggling to make informed decisions in a fast-paced digital environment. With budget constraints looming, they needed a solution that would streamline operations, optimize marketing spend, and enhance customer engagement.

Transformed social media strategy with automation and real-time insights

When Compartamos Banco faced challenges in managing their social media presence and streamlining operations, Emplifi stepped in as a trusted partner. Rather than providing a generic solution, Emplifi collaborated with the bank to create a tailored approach that addressed their specific needs.

As part of this partnership, Emplifi integrated its reporting tools into the bank’s systems, automating manual processes and enabling real-time reporting. This shift allowed the team to move away from routine tasks and focus on strategic initiatives.

Additionally, the Community Management Module combined with Sentiment Analysis helped Compartamos Banco manage their large social community more effectively, offering real-time insights into customer interactions and enabling quicker responses.

Emplifi’s Performance Prediction tool also helped the bank optimize its marketing spend, ensuring that even with budget constraints, they could focus on high-performing content and maintain their reach. The performance prediction tool has allowed for Compartamos Banco to keep CPC and CPM even lower than the previous year.

This close collaboration ensured that Compartamos Banco could shift from reactive to proactive social media management, aligning their operations with long-term goals.

Smarter social, bigger savings: How data-driven strategies cut costs

Compartamos Banco’s partnership with Emplifi simplified processes and delivered real results. What was once a cumbersome, manual system became an efficient, data-driven operation that allowed the team to focus on engaging with their community.

By leveraging Emplifi’s tools, the bank reduced reporting time by over 90%, turning hours into seconds. This efficiency allowed the team to focus on creating strategic campaigns rather than spending time on routine tasks.

With Emplifi’s Unified Analytics Dashboard, Compartamos Banco gained real-time insights, enabling them to make timely adjustments to campaigns and improve engagement, particularly on platforms like TikTok. Despite a reduced budget, Emplifi’s Performance Prediction tool helped the bank lower CPC by 15%, focusing on content that resonated with Compartamos Banco’s audience.

Emplifi's partnership with Compartamos Banco transformed their social media management, allowing the bank to shift from manual, time-consuming processes to a more efficient, data-driven approach. With real-time insights and streamlined operations, Compartamos Banco can now make smarter decisions, engage their audience more effectively, and maximize their marketing impact.