How Crunch Fitness empowers franchisees to scale social media success

Crunch Fitness has always stood out with its high-energy vibe and mission to make fitness fun and inclusive. With a sprawling network of franchisees, each at varying stages of social media expertise, the challenge was clear: how to equip local teams to consistently deliver engaging, brand-aligned content without adding to their already heavy workloads.

By leveraging Emplifi’s social media management tools, Crunch Fitness found a way to empower its operators while ensuring brand consistency across hundreds of profiles, thanks to data-backed decisions, simplified workflows, and time-saving dashboards.

Scaling local success across a national brand

Crunch Fitness operates with a simple yet powerful mission: to make serious fitness fun. But running a gym is no small task, and for many franchise owners, marketing isn’t their core strength.

“A lot of our partners are operators first. They’re focused on getting their gym up and running, not on becoming social media managers,” said Aminta Iriarte, Social Media Associate Director at Crunch Fitness.

The challenge was helping each franchise show up consistently on social media, whether it was a single location or part of a larger network, without adding pressure to already busy teams. Multi-location operators, in particular, needed a way to streamline their efforts and maximize reach without sacrificing time or brand integrity.

Centralized tools bring simplicity, consistency, and insight

To address these challenges, Crunch Fitness turned to Emplifi Social, equipping its franchise network with the tools needed for easy, effective social media content execution. Multi-location operators adopted the platform at high rates, leveraging features like centralized content posting, location-specific reporting, and top-performing content insights.

Using Emplifi’s labeling and reporting features, Aminta’s team quickly identified which types of content drove the highest engagement, whether it was memes, Reels, or Carousel posts, and used those insights to refine their strategy.

“We’ve learned that Reels are our number one performer, with Carousels coming in second. That insight has completely shifted how we approach content creation.”

Boosting engagement, saving time, and strengthening brand presence

With over 1,300 social profiles managed through Emplifi, Crunch Fitness has transformed how its marketing team supports franchisees. The visual dashboards and performance benchmarks not only keep the brand on track but also inspire local teams to replicate what works.

For Aminta personally, the time savings have been significant. “What used to take hours of manual data pulling, I can now do in minutes. The dashboards are such a game-changer. It looks like I’ve been working on the reports all day, but the truth is, Emplifi makes it fast and easy.”

The platform has also proven valuable on the compliance side, giving the operations team a clear view of local pages and helping ensure franchisees stay on-brand. “They can quickly check if a gym still has Christmas decorations up in April,” Aminta joked. “It makes oversight simple without adding extra steps.”

As Crunch Fitness grows, so does its ambition for social media excellence. Aminta plans to continue exploring new tools and strategies alongside Emplifi’s team.

“They haven’t led me astray,” she said. “I’m excited to keep discovering what else we can do together.”