How digitalfarm increased client social engagement by 30%

Discover how digitalfarm, Abu Dhabi’s fastest-growing social media agency, achieved outstanding results through a data-driven partnership with Emplifi, enabling seamless client management and campaign optimization.

As a leading social media agency based in Abu Dhabi, digitalfarm specializes in social media management, strategy, and creative content for diverse clients, including government entities, cultural destinations, airlines, and private enterprises. With rapid growth from five employees to a team of over 150 managing over 100 clients, digitalfarm required a reliable partner to support its expanding operations.

The agency made a strategic switch to Emplifi's social marketing platform, motivated by the need for innovative tools and localized support to scale operations and maintain a laser-focused approach to each client’s unique needs.

Meeting high expectations: digitalfarm’s strategic move to a partner with a strong local presence

With a diverse portfolio of clients demanding top industry-level attention, digitalfarm was challenged to maintain its high standards in managing data and responding swiftly to client needs. “We had to go to different platforms, look at native insights, extract the Excel sheet, and then analyze and put it on a slide,” said Karen Libao, Senior Social Media Manager Team Lead.

The lack of local support and long response times due to time differences on the platform they were previously using added to the complexity.

Tailored solutions: Emplifi’s local expertise drives digitalfarm’s success

Emplifi provided a user-friendly, intuitive analytics powerhouse that met all of digitalfarm’s needs, from offering a top-level dashboard overview to enabling deep dives into the complex data their clients required.

The partnership extended beyond software. Emplifi’s local team collaborated closely with digitalfarm’s business development team, joining client meetings and providing direct support whenever necessary. This hands-on approach deepened client relationships and empowered digitalfarm to present data-driven strategies confidently.

"Our (customer service manager) regularly visits our office, giving presentations on topics like UGC and helping us brainstorm campaign ideas," Kumar said. "It’s great to have a regional team that goes beyond just work, building deeper connections and truly understanding our goals."

Streamlined for growth: digitalfarm’s productivity and social engagement breakthrough

The impact of Emplifi’s tools and local partnership was immediate and measurable. digitalfarm achieved a 40% increase in productivity by consolidating data on a single platform, eliminating the need to juggle multiple sources.

Unparalleled data visualization combined with best-in-class listening capabilities enabled digitalfarm to swiftly identify trends, optimize real-time content, and respond to client needs faster. This shift led to substantial improvements in client engagement and satisfaction, with digitalfarm’s ability to deliver granular insights and data-backed decisions becoming a key differentiator.

"Having Emplifi’s local presence meant that we could solve region-specific challenges instantly and feel fully supported," Kumar said. "Our clients now trust us more because we can present them with precise data and actionable strategies."

With Emplifi as a trusted partner, digitalfarm has streamlined operations, significantly boosting productivity and improving client social engagement by 30%. This partnership continues to empower digitalfarm’s rapid growth, enabling them to exceed client expectations with data-driven insights and localized support.