How Agencia Montalvo use analytics to keep cultural momentum and foster connection for Librerías Gandhi

How the first-in-class analytics are allowing the beloved Mexican bookstore chain – with the help of Agencia Montalvo – to stay in tune with their audience, offering fresh content that resonates and deepens customer relationships.

As one of Mexico’s most iconic bookstore chains, Librerías Gandhi has built a brand that resonates deeply with readers across the country. To uphold their legacy in an increasingly digital world, Librerías Gandhi, in partnership with Agencia Montalvo, turned to Emplifi. They needed a solution that could not only enhance their social media presence but also deliver actionable insights and empower them to stay connected to their audience. With Emplifi’s unified platform, they transformed how they engage with customers, bringing Gandhi’s values to life in the digital space.

Librerías Gandhi needed a comprehensive solution to maintain brand loyalty through social media

Librerías Gandhi has long been a cultural hub for Mexican readers, but as their digital audience grew, they faced the challenge of managing vast amounts of social media interactions and customer feedback. With thousands of comments coming in across platforms, it was impossible to manage manually, and they needed deeper insights into their audience’s preferences. Jaime Castruita, Head of Social Media at Agencia Montalvo, highlighted how Emplifi’s community management tool made it easier to sift through interactions, allowing them to spot trends that influence their brand strategy greatly.

The advanced analytics provided a clear picture of what customers valued most, enabling Librerías Gandhi to craft a social strategy that resonated with readers on a personal level. With the ability to monitor thousands of interactions, they could maintain a unique connection with their customers while gathering valuable insights to drive their marketing decisions.

Emplifi enabled a data-driven approach to optimize Librerías Gandhi’s social media strategy

Having used Emplifi for several years, Castruita has seen firsthand how the platform has evolved to meet the changing needs of social media management. Emplifi’s centralized dashboard allowed Librerías Gandhi to monitor interactions across platforms and analyze real-time data to make informed decisions quickly. He said comparing year-to-year performance has been transformative, emphasizing how this feature lets them track community growth and evaluate progress in just a few clicks.

The AI-driven recommendations also helped Librerías Gandhi optimize their content scheduling. Castruita explained that having concrete data on the best times to post allowed them to sustain their strategies with confidence, ensuring they reached the right audience at the right time. The data-backed approach proved particularly valuable during critical moments, enabling the team to adapt quickly and keep engagement high.

With Emplifi’s help, Librerías Gandhi saw a 30% increase in social media engagement and reduced response times by 50%. They achieved this by optimizing their posting schedules and leveraging real-time data for quick, informed responses. Castruita emphasized that Emplifi feels like another team member, with tools that simplify data collection and decision-making, especially for the younger team members. This centralization also makes it easy to share data with clients, ensuring transparency and fostering trust.

Emplifi’s platform has enabled Librerías Gandhi to look back at past campaigns and identify what resonates most with their audience. By providing historical data and detailed analytics, Emplifi empowers Librerías Gandhi to refine their strategies continuously, deepening customer loyalty in a fast-paced digital world. With the support of Emplifi, Librerías Gandhi is not only sustaining but enhancing its connection with readers, staying true to the values that have made them a cherished brand in Mexico.