How National Bank of Kuwait unified its social strategy to deepen engagement and promote financial awareness.

National Bank of Kuwait (NBK) is a cornerstone of Kuwait’s financial sector. By bringing PR and marketing teams together through Emplifi’s platform, NBK has streamlined its messaging, connected with its audience on a deeper level, and reinforced its role as a thought leader in financial education.

Since its founding in 1952, National Bank of Kuwait (NBK) has stood as Kuwait’s first indigenous bank and the Gulf region’s pioneering shareholding company. Known as “The bank you know and trust,” NBK has built its reputation on stability, innovation, and customer-centricity.

Offering a full spectrum of financial and investment services, NBK has grown into a thought leader committed to empowering its customers with timely financial education and exceptional banking experiences. Meanwhile NBK needed a solution that would unify its PR and marketing strategies while allowing for a deeper understanding of its audience.

Uniting PR and marketing for consistent, impactful messaging

NBK’s goal was clear: to provide its audience with consistent, timely messaging that aligns with their needs while maintaining the bank’s trusted voice. But this required closer collaboration between PR and marketing teams. PR needed better tools to ensure the brand’s presence across channels stayed sharp and authoritative, while marketing needed deeper insights into customer behaviors to create meaningful, tailored content.

A platform that bridges teams and amplifies impact

To tackle this, NBK adopted Emplifi’s platform to bring PR and marketing teams onto the same page. By centralizing content, data, and insights, Emplifi provided the tools NBK needed to ensure consistent messaging and meaningful engagement.

“Emplifi’s platform has provided us with the tools to unify our PR and marketing efforts, which has been essential for maintaining a consistent brand voice. This unification allows us to engage with our audience in a more personalized way and deliver messaging that truly resonates across all channels.”— Gabriel Karam, Head of Digital Marketing at NBK

With Emplifi’s Publisher and Content Hub, NBK streamlined its social media management, making it easy to plan, schedule, and coordinate campaigns. “The Publisher transformed our posting process, enabling more cohesive and coordinated social PR efforts,” Abdul said.

At the same time, Emplifi’s Analytics and Listening tools gave NBK real-time visibility into audience sentiment and engagement. This allowed the teams to adapt campaigns quickly and create more impactful content. “Tracking sentiment has been crucial for us,” Gabriel said. “These insights into customer preferences have allowed us to maximize engagement and refine our campaigns effectively.”
On top of this, Emplifi’s AI-powered suggestions added a predictive edge, helping NBK anticipate customer needs and improve messaging even further.

Stronger engagement through unified efforts

By bringing PR and marketing together, NBK achieved remarkable results. The bank’s content impressions increased by 623%, and video views rose by 471%, reflecting the success of their tailored, audience-focused campaigns.

Among NBK’s standout efforts were the “Let’s Be Aware” campaign, which boosted financial awareness through educational content, and the “Card Spends & Salary Switch” campaign, which engaged specific customer groups with relevant, targeted messaging. These campaigns demonstrated how Emplifi’s tools helped NBK deliver on its mission to educate and empower its audience.

National Bank of Kuwait has always been a leader in delivering exceptional banking services. With Emplifi’s platform, NBK is not only deepening its connection with its audience but also strengthening its role as a trusted advisor in financial education. Through thoughtful strategy, collaboration, and the right tools, NBK continues to shape the future of customer engagement in the financial sector.