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Back to definitions

What is an Influencer Marketing Manager?

Definition: Influencer Marketing Manager

An Influencer Marketing Manager discovers, manages, and launches campaigns (often on social media) with influencers to drive brand message and awareness to a specific audience. They may also manage vetting creators, influencer compensation, and other elements of campaign strategy.

Insights from Emplifi

Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

An Introduction to Social Commerce: What Brands Need to Know in 2025

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Bridging the Social Media Generation Gap: Insights from our latest survey

Our latest survey of nearly 1,000 U.S.-based social media users reveals how Gen Z, Millennials, Gen X, and Boomers engage with content, platforms,...
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Customer service experience: best practices and examples for brands

Gone are the days where brands can compete solely based on price. Brands must consistently deliver fast, omnichannel customer service to meet growing...
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Instagram shoutout guide for 2025

Learn how to grow your brand with Instagram shoutouts, S4S, and paid promotions. Explore tips, tools, and strategies to boost reach and engagement in...
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5 YouTube analytics metrics that actually drive views

Understanding what to watch for with YouTube analytics metrics is crucial for brands. Are you taking full advantage and tracking the right data? Find...
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