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Back to definitions

What is a Social Media Manager?

Definition: Social Media Manager

A social media manager develops campaigns and publishes content to promote brand awareness and website traffic through social media platforms. These individuals may also define and measure content KPIs and engage with their brand’s target audience via social media.

Insights from Emplifi

Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

Report: The state of social media marketing 2026

This report reveals how marketers are adapting heading into 2026, where budgets are shifting, which tools they trust, and how they’re turning AI,...
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Social media marketing strategies for restaurant growth

This guide provides a step-by-step framework for building a social media strategy for your restaurant brand that converts followers into paying...
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The CSAT metric: What you need to know to measure & improve satisfaction

In this guide, we’ll take a look at what CSAT is, how you can measure it, and 3 strategies you can use to give your CSAT score a boost.
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A step-by-step guide for working with nano influencers

In this guide, we’ll show you the benefits of working with nano influencers, and give you a step-by-step framework to help you get started with an...
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10 best Khoros alternatives for unified social media, marketing, and customer care

There’s a new generation of platforms that match or surpass Khoros in key areas, whether you’re looking for enterprise-grade social care, nimble...
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The best times to post on social media based on 399 million posts

There’s no perfect answer to the question of when’s the best time to post on social media – there’s only good research and planning. Luckily,...
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