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Back to definitions

What is user-generated content?

Definition: User-Generated Content

User-generated content (UGC) is any form of visual media that is created by users of an online system, and made accessible via social media.

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Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

Social media customer service: Everything you need to know

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How agencies use AI and automation to improve campaign and client results

AI is a powerful tool for brands to increase efficiency and have marketing success. Here's your primer for seeing how your agency can use it.
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Mastering social media advocacy: A playbook for employee and brand success

Find out how to build a social media advocacy program that will help you boost your reach, engagement, and brand awareness!
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Download now: The social commerce playbook

This guide serves as a playbook for eCommerce professionals to embrace the new era of social commerce with data-backed insights, actionable...
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Instagram marketing strategy: A 2025 guide for digital marketers

Develop a stronger social media presence and enhance customer connections with this in-depth guide to Instagram marketing.
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