Solutions for teams
Social Marketing
20,000 brands use Emplifi to power their social media marketing
Social Commerce
Achieve 4x the revenue in half the time
Social Customer Care
Meet the customer in their channel of choice
Service & Agent Case Management
Customizable consumer service
Product Modules
Comprehensive insight on social media analytics
Unified Analytics
AI-driven social content publisher
Publisher
Strengthen customer relationships
Community
Integrated social listening
Listening
Influencers
UGC
Care
Chatbot
Ratings & Reviews
Live Advisor
Agent
Emplifi Platform
The only unified & scalable social media management platform
Learn more about Emplifi's social marketing platform Explore the Platform
Customer Success Stories
All stories
Benefit Cosmetics
The beauty brand’s audience-first approach to content
Toyota
Driving customer engagement with deep insights
Kimpton Hotels
Why UGC is a critical part of their guest experience
Stanley
How the iconic brand increased product reviews and engagement
Freshpet
Streamlining customer interactions across channels
Hardee’s
Using social listening to capitalize on trending moments
Bath & Body Works
How the retailer is growing their community
Aeromexico
How the airline became one of the most loved travel brands on social
Industries
Agencies
Consumer Packaged Goods
Higher Education
Media & Entertainment
Restaurants
Retail & eCommerce
Sports
Travel & Hospitality
Outpace your competition
We’re recognized as a market leader in innovation and for our drive to give brands all the tools they need.
Get a demo
Insights
Resource Center
Your resource center for everything social marketing, commerce and care
Blog
Get up to speed on the latest trends, tips, and best practices to power your strategy
Webinars
Latest insights on marketing, commerce, and care, straight from the experts
Key Terms Glossary
Explore our key term definitions
Customers
Learning Center
On-demand learning space for product training and best practices
Documentation
Learn how to get the most out of your Emplifi products
Support
See the real-time status of Emplifi platforms and submit a technical support request
latest post
AI in social media in 2025: What consumers want
Read more
Contact Us
About Emplifi
Emplifi provides brands with insights needed to empathize with customers and amplify the right experiences.
Leadership
Learn about our team of experienced executives driving innovation at Emplifi.
Careers
Learn about working at Emplifi and find the perfect role for you.
Media & Press
Keep up to date with news and insights from our newsroom.
Technology Partners
Our marketing technology partners are the world’s most trusted platforms, tech solutions, and service providers.
Agency Partners
We partner with industry-leading marketing and advertising agencies to deliver unmatched client success.
Security, Privacy & AI
Trust Center
How we innovate with trust, security, and privacy.
Legal
Your source for security, privacy, and platform transparency.
Contact Us
Get in touch with Emplifi.
Get in touch
Back to definitions

What is influencer marketing?

Definition: Influencer Marketing

Influencer Marketing is a form of marketing that focuses on targeting key industry leaders to drive brand message and awareness to a specific market of consumers.

Businesses can use an influencer management platform like Emplifi to spot the right creators, manage partnerships smoothly, and see exactly how campaigns perform.

Insights from Emplifi

Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

How social media algorithms work (and how to make them work for you)

In this guide, we’ll break down each platform’s algorithm, show you what actually works, and give you actionable strategies to boost your reach,...
Read more

Social media marketing for hotels: The ultimate hospitality playbook

Tomorrow’s hotel guests are scrolling their phones today, just one aspirational post away from booking a trip.
Read more

The complete influencer marketing strategy for every brand

Discover how to find the right influencer for your marketing strategy and get the most value out of the content they create.
Read more

Beyond the ticket: 10 Zendesk alternatives for a modern CX

Zendesk has long been a go-to for customer service, and for good reason, it’s a powerful ticketing system. But today’s customers expect more than...
Read more

Micro-influencer marketing: Strategies for authentic engagement

Micro-influencers — influencers with less than 100,000 followers and more than 10,000 — may be marketing’s best-kept secret.
Read more

From trips to tips: Inside Flight Centre’s social media content strategy

We sat down with Flight Centre Travel Group Canada, part of the global travel company founded in Australia in the 1980s, known for its...
Read more

Ready to transform your social media efforts?

Emplifi helps boost efficiency, increase revenue, and scale your social media — whether you have a small team or a complex product. Want to see how? Let’s talk today.

Get a demo

What can you expect?

  • A partner who cares about your strategy and objectives
  • Live demo showing how we differentiate from the pack
  • No pressure, just advice
Get a demo

Outpace your competition with easy-to-use, innovative solutions

We’re recognized as a market leader in innovation, customer support, and ease of use from these organizations.