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VS.

Emplifi is the No. 1 Hootsuite alternative for social media management

Not all social platforms are built for business growth. Hootsuite’s patchwork of tools fragments your CX. Emplifi unifies publishing, engagement, analytics, and care in one seamless platform.

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Comparison

See a head-to-head comparison of features for Hootsuite vs. Emplifi

Emplifi offers faster onboarding, personalized support, and predictable pricing with unlimited users, while many teams find Hootsuite’s per-seat pricing and reliance on costly add-ons create friction, complexity, and rising costs as they scale.

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Publisher

Customer Care

Chatbot

Paid Ads Reporting

Social Listening

Extra fee (Add-on)

Advanced Reporting

Premium plans only

UGC

No influencer-specific tools

Ratings & Reviews

Extra fee (Add-on)

SSO

Enterprise plans only

Unlimited Owned Profiles

Premium plans only

Unlimited Users

Unified Reporting

Publisher

Customer Care

Chatbot

Paid Ads Reporting

Social Listening

Extra fee (Add-on)

Advanced Reporting

Premium plans only

UGC

No influencer-specific tools

Ratings & Reviews

Extra fee (Add-on)

SSO

Enterprise plans only

Unlimited Owned Profiles

Premium plans only

Unlimited Users

Unified Reporting

The Forrester Wave evaluates the most significant providers of social suite solutions, and named Emplifi a Leader. This visual shows how those providers were scored.
Industry Leader

Forrester names Emplifi a Leader and customers agree

Forrester’s Social Suites Wave™ named Emplifi the only provider to earn both Leader and Customer Favorite honors, with top marks in pricing transparency and flexibility.

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CONTENT PUBLISHING

Go beyond scheduling. Scale your brand voice.

Hootsuite built its legacy on scheduling and monitoring, and it shows. Emplifi takes you further with integrated publishing, content governance, and AI that drives real business impact.

USER-GENERATED CONTENT

From social proof to shoppable experiences

Hootsuite lacks native UGC tools. Emplifi gives you the power to discover, secure, and publish authentic customer photos, reviews, and videos across social and eCommerce, building trust and driving sales.

Visual of an automation flow for social customer care
SOCIAL CUSTOMER CARE

Every reply should build a relationship

Hootsuite stops at social replies. Emplifi goes further with native care workflows, AI chatbots, and Salesforce integration, giving teams full customer context so every interaction feels faster, smarter, and more human.

ANALYTICS & ROI

From social metrics to business outcomes

You can’t prove ROI with likes alone. While Hootsuite tracks engagement, Emplifi’s Unified Analytics connects the dots—from content to conversion to care — so you can track what really matters.

Frequently Asked Questions

Want to switch from Hootsuite to Emplifi?

Here’s what you need to know:

We make the transition seamless with a dedicated migration team to help you move data, workflows, and reporting — plus, talk to us about a special offer to help with the cost of conversion.

No! Emplifi is designed for ease of use, with intuitive navigation and quick adoption—and we provide personalized onboarding to ensure a smooth transition.

No! Unlike Hootsuite, Emplifi offers unlimited users on all plans, so your team can collaborate without worrying about extra fees.

Yes! Our team will help you migrate your existing data, reporting, and workflows, so you can pick up right where you left off. Plus, ask about our special offer to ease the cost of migration.

Ranked No. 1 by users for reporting and benchmarking, Emplifi offers AI-powered analytics, real-time insights, and flexible dashboards — with more power and actionable insights than you are currently able to produce with Hootsuite.

AI Marketing users
Easy Transition

Making the switch? We’ve got you covered.

Hundreds of brands have seamlessly moved to Emplifi — let us help you do the same. Our migration team handles data, workflows, and reporting for a smooth transition. Plus, we have special deals for those ready to switch. Let’s make your move effortless.

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Outpace your competition with easy-to-use, innovative solutions

We’re recognized as a market leader in innovation, customer support, and ease of use from these organizations.