Transparent performance reporting drives ASUS global decision-making

ASUS is “dedicated to creating products for today and tomorrow’s smart life” – building lasting relationships in business and on social media. Each ASUS local office manages their own social channels against unique competitors. To scale their global strategy, they needed to equip their social teams with accessible and actionable data insights for a truly integrated approach.

By partnering with Emplifi, ASUS’s top 20 local markets with 145 users in the platform now have a comprehensive, transparent overview of regional and global performance.

As a result, they can now more productively analyze and report on activities across the organization, easily benchmark against key competitors worldwide, and develop more intentional goals – in less time.

The challenges ASUS faced

Integrating global insights was time-consuming, reducing the time available for creating and promoting high-quality content. Inaccurate competitive benchmarking made it difficult for teams to develop cohesive content plans and efficient ad strategies. Additionally, limited regional and global reporting created challenges in quantifying campaign success, replicating results, and proving social ROI.

Success with Emplifi

With the global adoption of Emplifi’s customizable dashboards, teams gain an integrated overview that empowers more strategic decision-making. Competitive benchmarks provide actionable intelligence, helping teams position their ad spend against industry standards and invest in top-performing content. Auto-generated reports, available instantly or on a set schedule, enable seamless collaboration, allowing teams to share success and drive more focused campaigns.

Driving business goals with unparalleled global intel

ASUS can now easily measure regional and global performance and spend, then iterate on their success, building lasting connections with their audiences on social. How?
Immediate insights and best-in-class benchmarking allows ASUS to quickly analyze their owned and competitive intelligence, then easily share findings and plan strategies across their top 20 local markets – all in one place.

The global team adoption of Emplifi Social means ASUS can monitor worldwide trends and do more of what’s working to stand out. Personalized dashboards and transparent reports fuel more productive content creation and collaboration, as teams leverage social to impact the wider business.