vivo strikes the smartphone market with 644% increase in interactions

How vivo Communication Technology cuts down the data overload to focus on what drives engagement

vivo is a Chinese Communication Technology company that was founded in 2009.

According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, in the first quarter of 2020, vivo ranks fifth in the global smartphone brand segment with a market share of 9%. Since 2014, they have successfully expanded their global presence to over 100 countries worldwide, and they continue to grow.

Across social media, thousands of brands constantly compete for user attention, making it a daily challenge to cut through the noise, stand out, and adjust media strategies to the fast-changing environment. 

"People are getting pickier with content and less patient. To get the audience engaged, we need to know exactly what type of content works best for our audience," said Li Yan, Global Digital Senior Manager.

Having the right partner to manage the end-to-end social media process became inevitable for a brand like vivo, with hundreds of pages under their wing.

"Before we used Emplifi, we had trouble conducting a comprehensive analysis of our social media content performance, simply due to the huge amount of data," shared Li Yan. "That's when we realized that we needed a cross-channel management platform, and we introduced Emplifi Social Marketing Cloud. It totally changed our workflow and made analysis much easier."

Utilizing Emplifi brought vivo rapid and impressive results. In the unified digital marketing platform, the brand can manage all social media channels, optimize their content strategy, and take care of their community.

Stunning results since the introduction of Emplifi

"Emplifi’s personalized dashboards allow us to analyze the most important metrics fast and timely so that we can adjust our content strategy at the right time," said Jade Sun, Digital Marketing, Overseas Brand Department. "This has resulted in a huge growth in engagement."

Now, after vivo has established its brand awareness in most of the regions, they are setting new challenging goals:

"Moving forward, we would like to build closer relationships with our customers, to give them a deeper understanding of our brand," said Wang Xin, Digital Marketing Director, Overseas Brand Department. "To achieve this, our strategy will mainly focus on boosting brand engagement on social. With Emplifi, we can stay connected with our audience's reactions and identify the best content across social. Thus, we can make quick decisions whenever we spot something that isn't working."

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