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What is a micro-influencer?

Definition: Micro-influencer

A micro-influencer is a social media user with a small, dedicated following, usually under 25,000 users. Micro-influencers can effectively promote a brand’s products because they have a strong, authentic connection with their audiences.

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Image: Influencer Trends press release

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Top: Jayde Powell Q&A

Q&A with Jayde Powell: TikTok’s “deinfluencer” trend

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