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What is a Nanoinfluencer?

Definition: Nanoinfluencer

Nanoinfluencers are everyday social media users with under 5,000 followers, most of whom they know in real life. This real-life connection makes them highly influential when it comes to product promotion.

More insights and news from Emplifi

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Image: Influencer Trends press release

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Emplifi Press: Emplifi Social Benchmarks Analysis Reveals Best posting times on TikTok

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Emplifi CX Index: Our social media predictions for 2023

Emplifi CX Index: Our 3 social media predictions for 2023

Top: Jayde Powell Q&A

Q&A with Jayde Powell: TikTok’s “deinfluencer” trend

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