ShopStream Press Release

Emplifi Launches ShopStream to Bring Power of Interactive Live Streaming to Live Commerce

Brands and retailers can broadcast to unlimited audiences through ShopStream, while drawing in shoppers for one-on-one guidance from in-store experts.

New York, March 23, 2022Emplifi, the leading unified customer experience (CX) platform, today announced the launch of Emplifi ShopStream by Go Instore, a one-to-many live shopping experience that helps brands reach unlimited audiences through interactive live video streaming. The release comes quickly after Emplifi’s acquisition of Go Instore and its innovative live video streaming portfolio in September 2021. Emplifi’s expansion into live commerce builds on its strategy to help brands provide outstanding experiences across marketing, commerce and care touch points. With ShopStream, retail and direct-to-consumer brands can now enjoy connecting and converting consumers from browsing to buying through the power of both one-to-one and one-to-many livestream video.

Emplifi ShopStream enables brands to go live in a matter of minutes, using anything from a basic phone camera to professional camera equipment, an app for mobile or desktop, and Emplifi ShopStream tools. Brands can scale their live feed across their social channels and a website to launch new campaigns and products, amplify influencer events, or deliver immersive demo experiences. With Shopstream, consumers can instantly participate in a livestream video and interact in a real time chat with the host or advisor. They can also, at the click of a button, connect directly with a product expert for one-on-one personal guidance through Emplifi’s Live Advisor. The combination of ShopStream and Live Advisor helps brands improve engagement and personalization through each step of an individual’s customer journey, resulting in faster consideration and purchase.

"Live streaming is exploding in popularity around the world and this makes live-streaming ‘shoppable," said Andre Hordagoda, co-GM, Social Commerce, Emplifi. "With ShopStream, brands can harness the power of livestreaming throughout the entire customer journey, from end-to-end. ShopStream is a key addition to Emplifi’s wider Social Commerce Cloud and can help companies maximize profits by increasing customer engagement and boosting sales."

Ribble Cycles used ShopStream with great success after the pandemic altered their plans for one of their biggest events of the year. The brand leverages live commerce to inspire, educate and convert browsers into buyers.

"Cycle Show, one of our biggest marketing exhibitions, was canceled due to the pandemic, so we decided to take it online with Go Instore," said Matthew Lawson, Chief Digital Officer of Ribble. "The reach we achieved with ShopStream exceeded what we would expect to see at the in-person show, with tens of thousands – possibly even hundreds of thousands – tuning in. ShopStream is the best way of leveraging our top of the range showroom and committed store staff to build a true omnichannel business that millions of customers around the world can enjoy."

With ShopStream, brands can go live in minutes and scale across multiple channels in the following ways:

  • On Social Channels: Brands can push streams to all major social profiles, including TikTok, Instagram and YouTube.

  • In Shopping Journey: Go live to customers with relevant content while they’re shopping on the brand’s site in real-time.

  • Via Dedicated Event Pages: Easily schedule and promote special events from dedicated landing pages.

Live Advisor and ShopStream are available as part of Emplifi’s Unified CX Cloud. For more information, visit Emplfi’s ShopStream product page.

About Emplifi

Emplifi is the leading unified CX platform that brings marketing, commerce and care together to help businesses close the customer experience gap. More than 7,000 brands, including Delta Air Lines, Ford Motor Company and McDonalds, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint. For more information, visit

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