How 6 leading brands tackle authentic engagement on social media

Keeping up with your online community and target audience can be a challenge in today’s fast-paced world of social media. Brands are responsible for keeping a pulse on industry trends, meeting customer expectations, and producing authentic content that connects and converts — but they don’t always have the tools to do so.

Brand teams that prioritize the right tech tools have the power to transform their marketing, eCommerce, and overall customer experiences by scaling their social approaches and building stronger relationships. From food and beverage to pet care brands, here’s a quick snapshot of the ways leading brands in the Emplifi community leverage our Social Marketing Cloud to reach business goals, and why they trust Emplifi to help their teams get the job done.

1. Domino’s

Time is of the essence when it comes to interaction on social media; a brand that quickly answers customer questions and addresses concerns is seen as more trustworthy by consumers.

Domino’s uses Emplifi Social Marketing Cloud tools to automatically monitor social media posts for keywords that indicate the post needs attention. Less than 3% of all mentions require the team’s support, and automating this process allowed Domino’s to reduce social case handling time by 53%. The brand’s contact center staff can then allocate more time toward other critical responsibilities.

“When a big name calls out Domino’s, for good or bad, Emplifi allows us to respond quickly. Timely responses ensure we’re tuned into our audience and able to maintain personalized relationships and provide positive customer experiences.” — Terri Haffey, Manager of Customer Care, Domino’s

Read the full story here.

2. The Vitamin Shoppe

Offering a wide range of wellness and nutrition products from over 700 customers, The Vitamin Shoppe values customer feedback as an indicator of product quality and an asset to other shoppers. To support its community while championing their authentic experiences, The Vitamin Shoppe relies on leveraging customer ratings and reviews.

There’s a reason over 99.9% of online shoppers read product ratings and reviews — they trust other people like them to share their honest opinions. The Vitamin Shoppe is able to harness that customer proof natively and through syndicated reviews, ultimately driving a 150% increase in review volume.

“Our mobile review submission rate skyrocketed after we implemented Emplifi. It became a key element of strengthening our product review collection strategy right out of the gate.” — Tamara Pircz, Senior Director of eCommerce, The Vitamin Shoppe

Read the full story here.

3. Petlove

Catering to approximately 1 million pet parents, Petlove offers a diverse range of products and services. With a community that large comes a high volume of content and traffic related to the brand on social media, and Petlove trusts Emplifi as the foundation of their social response team’s operations.

Identifying and responding to community needs through Emplifi Social Marketing Cloud enables the Petlove team to track and continuously improve its strategy to align with overarching company goals.

“Being close to our community and having a conversation with followers is super important. Everything we do is designed for our audience and Emplifi has been a great ally in optimizing time and making strategic and assertive decisions in content planning and social media management. We still have a lot of room to grow and optimize our content, always aiming to further engage our pet lover’s community.” — Livia Blanco, Brand Manager, Petlove

4. Organix

The UK’s top baby finger-food brand, Organix, boasts an engaged community of families on social media. During the COVID-19 pandemic, Organix strove to find new ways of connecting with parents beyond their products. Organix leveraged Emplifi to launch and measure influencer marketing campaigns that brought the brand’s community together amid lockdown restrictions.

“Working with multiple partners, it was key to keep track of every part of the campaign. Using labels to group and analyze their content within Emplifi was integral. It helped us to track our performance and showcase the success of the campaign across all social channels.” — Francesca Hunt, Social Media and Digital Campaign Manager, Organix

Read the full story here.

5. Radio Flyer

American toy company Radio Flyer recognized the engagement value of user-generated content (UGC) from passionate customers early on, and was looking for a way to scale this content management without increasing the workload for the brand’s team. With Emplifi, Radio Flyer is able to capture and reshare customer stories through visual UGC — and has directly increased conversion 700%.

“Emplifi has been a great solution for our team to help cut down the time and resources used, and to help spread this awesome user-generated content we receive from our families across multiple channels, and not just social media.” — Mindy Schanzle, Marketing Communications Lead, Radio Flyer

Read the full story here.

6. HYLETE

HYLETE is a performance apparel company nurturing an active social media presence and online community. Like Radio Flyer, HYLETE prioritizes sharing UGC on the brand’s top social channels, as well as through on-site displays of shoppable customer content. HYLETE’s top customers purchase 7-8 times per year, creating a cost-effective cycle for the brand.

“Emplifi helps us aggregate community posts on social. These give us more engagement than we get by adding our own photography. Emplifi helps us tell our community story, which is crucial to HYLETE’s success.” — Jon Palmer, Lead Marketing Manager, HYLETE

Read the full story here.

Brands in the Emplifi community are able to give their social media teams the time and resources necessary to cultivate creativity and engagement. Without a robust solution to automate content and audience management, brands today risk losing out on valuable engagement with their target audiences.

Domino’s, The Vitamin Shoppe, Petlove, Organix, Radio Flyer, and HYLETE meet customers where they are and speak to them in a language they can understand, backed by Emplifi Social Marketing Cloud.

Editor’s Note: This article was published on October 4, 2023. Any statistics or statements included in this article were current at the time of original publication.