Marketing Insights & Tips Archives

Access now: The social commerce playbook

This guide serves as a playbook for eCommerce professionals to embrace the new era of social commerce with data-backed insights, actionable...

Instagram marketing strategy: A 2025 guide for digital marketers

Develop a stronger social media presence and enhance customer connections with this in-depth guide to Instagram marketing.

The social media benchmarks to guide your 2025 strategy

Understand how your social media strategy is performing by diving into the latest organic and paid social media benchmarks, and gain insights to help...

The next wave: Social media trends to watch

Our crystal ball is clear, and we're looking deeply into it to bring you a vision of everything social media for 2025.

How A/B testing social media can boost engagement

A/B testing social media helps boost engagement by optimizing posts, analyzing results, and refining strategies for better audience connections.

What are the stages of the customer lifecycle?

The six stages of the customer lifecycle represent the journey a customer takes to move from awareness to advocacy.

How to use TikTok for business: A complete guide for marketers

Learn how to successfully market your brand on TikTok to drive a higher volume of website traffic and increase ROI, by following a few simple steps.

How to master customer experience management and grow your brand

Consumer expectations of brands have never been higher, and that means customer experience management has to be at the forefront of every marketer's...

AI for social media: A comprehensive guide for marketing managers

What role does AI play in social media and how can you take advantage of its benefits? Learn more.

UGC creators: Everything you need to know

In order for there to be UGC, there need to be creators making it happen. Here's your primer to everything about who they are.

Boost your brand with essential TikTok analytics tools

TikTok has become a social media heavyweight that's essential for your brand. But how do you know if your strategy is succeeding? TikTok analytics...

The Forrester Wave evaluation of social suite providers

Forrester identified the most significant social suite providers and named Emplifi a Leader. Download your copy to learn why and how each provider...

How UGC drives revenue and engagement in social commerce

The impact of user-generated content on customer engagement can't be overstated. In Emplifi's new report, we highlight exclusive data that shows the...