Keynote: Marketing and care with authenticity and empathy

Empathy marketing 101 with author Pat Timmons

Pat Timmons is the author of the 2021 book, Feel Something: How to Embrace Empathy and Build Trust with Your Audience. In this Q&A with Emplifi Chief Product Office Alex George, Pat talks about how empathy can be a superpower and the role of empathy marketing in the digital world. Watch this session for ideas on how to bring more empathy into your organization, and how to extend it across your customer base.

Delivering superior care to Ford dealers and owners in a digital-first era

Peter Biven, Head of Digital & eCommerce for Ford of Europe, talks with Emplifi CEO Mark Zablan about the company's latest CX initiatives and the decision to embrace new technology for providing superior customer service to dealers as well as vehicle owners. Ford and Emplifi have a longstanding global relationship that spans more than 75 markets and 40 languages. Listen to this keynote to find out what it takes to exceed customer expectations and deliver exceptional care in an industry that must operate simultaneously in the physical and digital worlds.