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Back to definitions

What are content pillars?

Definition: Content Pillars

Content pillars are key themes or topics that brands focus on when building a content strategy (for social media, website, and more). They are often interconnected, industry-specific, and relate to a brand’s overall mission. For example, a fitness brand’s content pillars could be workout tutorials or athlete influencer partnerships.

Insights from Emplifi

Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.

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