Meet our executive team

The team of innovators who are changing marketing, care, and commerce as we know it.

Leadership Hero
Mark Zablan

Mark Zablan

Chief Executive Officer

A seasoned executive, Mark brings more than 25 years of experience in executive roles with high-growth SaaS cloud companies in the areas of digital marketing, content management, customer experience (CX), and data platforms. Mark has a proven track record of delivering breakout performance at various B2B technology market leaders due to his particular expertise in strategy development, operational excellence and Go-to-Market transformation. Before his current role, Mark served as Chief Revenue Officer at Sitecore, President of EMEA at Adobe and Group President of Digital Marketing Services at Experian where he always believed the key to success is directly tied to customer success.

Zarnaz Arlia

Zarnaz Arlia

Chief Marketing Officer

A global marketing executive with a demonstrated history of driving growth and profitability in B2B marketing environments, Zarnaz is responsible for driving all marketing functions from vision and strategy to execution. Zarnaz has a strong track record of building global teams and bringing new products to market with the ability to link business strategies to customer adoption. Prior to her current role, Zarnaz served as Global Vice President of Corporate Marketing at Sitecore, and also held executive marketing roles at multiple prominent tech companies.

Peter Bennfors

Peter Bennfors

Chief Financial Officer

Peter is an accomplished executive with almost 30 years of experience providing financial and operational leadership for multinationals, private equity and venture-backed companies. He has an excellent track record of leading companies through growth, merger, turn-around and sale situations. Prior to joining the company, he held CFO and finance leadership roles at leading software businesses such as Rogue Wave, SRSoft, Asset Control and Misys. Peter's most recent role was CFO at Sparta Systems.

Ken Smith

Ken Smith

Chief Revenue Officer

A seasoned sales leader with over 25 years of experience in B2B sales, Ken is responsible for revenue generation, driving operational excellence, and executing the go-to-market strategy. Ken has a proven track record of success in building and scaling enterprise software sales organizations, creating customer-focused field teams, and nurturing culture. Prior to his current role, Ken held executive leadership roles at businesses such as FireEye, Adobe, and Lithium Technologies, and most recently, as Chief Revenue Officer at Safe Breach.

Vijayanta Gupta

Vijayanta Gupta

Chief Growth Officer

A seasoned product and strategy executive with over 20 years of global business-building experience with SaaS enterprise tech companies across Europe, the US, and India. Vijay leads the charge to help accelerate growth through strategic investments in our platform and partnerships. His prior leadership tenure includes industry-leading businesses like Adobe, Accenture, Microsoft, TCS, Sitecore and Salsify.

Todd McCaslin Emplifi CTO

Todd McCaslin

Chief Technology Officer

A passionate technologist, Todd oversees all technology and technological resources at Emplifi, from vision, to strategy and ultimately execution. He brings 25+ years of digital marketing and enterprise software development experience, with global businesses like Responsys (Oracle Marketing Cloud) and DigitasLbi. Todd has extensive experience building and leading global SaaS technology teams, defining best-in-class technology strategies and driving fast-paced innovation. Prior to joining the company, he served as CTO at Selligent Marketing Cloud.

Dagmar Svecikova

Dagmar Sevcikova

Chief People & Diversity Officer

A seasoned Human Resources professional, Dagmar brings two decades of experience in international HR business partnership to our leadership team. In her current role she leads people strategy and diversity, with a strong focus on hiring and retaining top talent and building a dynamic culture to support our company growth. Prior to her current role, Dagmar served as the HR Lead for the Czech Republic at Microsoft and HR Director for EMEA at Avery Dennison.

Omer Rafatullah

Omer Rafatullah

Chief Legal Officer

A strategic thinker and senior executive, Omer is Chief Legal Officer at Emplifi. Omer oversees all legal matters, providing senior management with counsel on topics including commercial transactions, regulatory compliance, intellectual property and corporate governance. Prior to his current role Omer worked for Baker McKenzie LLP and Kirkland & Ellis LLP, where he served as a Corporate Partner focused on meeting the needs of private equity sponsors in a variety of complex business transactions. Most recently, Omer served as Chief Legal Officer at Conga.

Just some of our recent awards

Social Marketing Cloud
Award - G2 Crowd Leader (Fall 2022)
Award - G2 Crowd Leader - Enterprise (Fall 2022)
Award - Social Marketing Cloud (MarTech Breakthrough Award 2022)
Social Commerce Cloud
Award - The Sammy 2022
Service Cloud
Award - Service Cloud (G2: Leader - Fall 2022) - Experience Management
Award - Service Cloud (G2: High Performer Enterprise - Fall 2022) - Experience Management
Award - Service Cloud (AI Breakthrough Award - 2020) - Bot