Meet our executive team

The team of innovators who are changing marketing, care, and commerce as we know it.

Mark Zablan

Chief Executive Officer

A seasoned executive, Mark brings more than 25 years of experience in executive roles with high-growth SaaS cloud companies in the areas of digital marketing, content management, customer experience (CX), and data platforms. Mark has a proven track record of delivering breakout performance at various B2B technology market leaders due to his particular expertise in strategy development, operational excellence and Go-to-Market transformation. Before his current role, Mark served as Chief Revenue Officer at Sitecore, President of EMEA at Adobe and Group President of Digital Marketing Services at Experian where he always believed the key to success is directly tied to customer success.

Zarnaz Arlia

Chief Marketing Officer

A global marketing executive with a demonstrated history of driving growth and profitability in B2B marketing environments, Zarnaz is responsible for driving all marketing functions from vision and strategy to execution. Zarnaz has a strong track record of building global teams and bringing new products to market with the ability to link business strategies to customer adoption. Prior to her current role, Zarnaz served as Global Vice President of Corporate Marketing at Sitecore and held CMO roles at both Trifacta and Neustar.

Peter Bennfors

Chief Financial Officer

Peter is an accomplished executive with almost 30 years of experience providing financial and operational leadership for multinationals, private equity and venture-backed companies. He has an excellent track record of leading companies through growth, merger, turn-around and sale situations. Prior to joining the company, he held CFO and finance leadership roles at leading software businesses such as Rogue Wave, SRSoft, Asset Control and Misys. Peter's most recent role was CFO at Sparta Systems.

Shellie Vornhagen

Chief Customer Experience Officer

A customer success veteran, Shellie brings more than 25 years of experience in building and scaling teams within software organizations. In her current role, she is responsible for continually improving the experience that customers have with Emplifi across every touchpoint. Prior to this role, she served as SVP Marketing and Client Services at Astute and spent 14 years in Oracle's Retail Global Business Unit ensuring that customers derived maximum value from the platform. Shellie is a dedicated, high-energy professional with a proven track record of business growth through process improvement and customer obsession.

Nikola Pantovic

Chief Revenue Officer

A growth hacker by nature, Nik's passion is building and scaling international sales organizations and revenue machines. With ultimate accountability for Global Field Sales, Go-to-Market and Sales and Expansion Excellence, Nik oversees the company's revenue streams and partnership programs. In his previous roles, Nik led Sales and Global Expansion at Socialbakers and served on the Board of the company, after starting his career as a Consultant at McKinsey & Company.

Todd McCaslin

Chief Technology Officer

A passionate technologist, Todd oversees all technology and technological resources at Emplifi, from vision, to strategy and ultimately execution. He brings 25+ years of digital marketing and enterprise software development experience, with global businesses like Responsys (Oracle Marketing Cloud) and DigitasLbi. Todd has extensive experience building and leading global SaaS technology teams, defining best-in-class technology strategies and driving fast-paced innovation. Prior to joining the company, he served as CTO at Selligent Marketing Cloud.

Dagmar Sevcikova

Chief People & Diversity Officer

A seasoned Human Resources professional, Dagmar brings two decades of experience in international HR business partnership to our leadership team. In her current role she leads people strategy and diversity, with a strong focus on hiring and retaining top talent and building a dynamic culture to support our company growth. Prior to her current role, Dagmar served as the HR Lead for the Czech Republic at Microsoft and HR Director for EMEA at Avery Dennison.

Aman Khurana

Co-GM, Social Commerce

Aman has over 20 years of experience in the technology industry. Initially starting his career as a technical consultant, he quickly progressed into commercial roles, going on to lead commercial operations at various start-ups. Aman recognised the importance he placed on working in an environment where people loved coming to work and working with customers who genuinely felt they were receiving an outstanding level of service. With this in mind, he successfully launched his first start up in 2010 before deciding to join forces with his childhood friend, André Hordagoda in 2014, to co-found a company that instilled both values whilst creating the ultimate online customer experience and forever changing the way businesses engage with their customers.

Just some of our recent awards

Social Marketing Cloud
Award - Social Marketing Cloud (G2: Leader Mid-Market - Winter 2021)
Award - Social Marketing Cloud (G2: Leader Enterprise - Winter 2021)
Award - Social Marketing Cloud (MarTech Breakthrough Award 2022)
Social Commerce Cloud
Award - The Sammy 2022
Service Cloud
Award - Service Cloud (G2: High Performer Enterprise - Winter 2021) - VoC
Award - Service Cloud (G2: High Performer - Winter 2021) - VoC
Award - Service Cloud (AI Breakthrough Award - 2020) - Bot