Emplifi Press Release: Emplifi bolsters its leadership team with appointment of new Chief Revenue Officer and Chief Growth Officer

Emplifi bolsters its leadership team with appointment of new Chief Revenue Officer and Chief Growth Officer

Emplifi focuses on growth with two new executive appointments

New York, November 3, 2022Emplifi, the leading unified customer experience platform, today announced two executive appointments, with Ken Smith joining as Chief Revenue Officer and Vijayanta Gupta as Chief Growth Officer, reporting directly to Emplifi CEO Mark Zablan.

"I’m excited to add both Ken and Vijayanta to Emplifi’s leadership team. Between them, they bring extensive experience building and scaling revenue at high-growth software companies," said Emplifi CEO Mark Zablan. "Whether it’s through building impactful relationships with our customers, investing in hiring and retaining the right talent, or through strategic investment in partnerships, I’m confident that Ken and Vijayanta bring the right skill sets to help us scale Emplifi’s business to the next level."

In his capacity as CRO, Smith will oversee Emplifi’s global field sales operations. He will focus on building lasting relationships with customers, hiring and developing the best talent, and he will draw from his experience executing go-to-market programs at industry-leading companies like Adobe, Lithium Technologies, and SafeBreach, to make sure Emplifi delivers long-term value to its customers. Ken brings over 20 years of experience in customer-facing roles across high-growth industries like digital marketing, customer experience, and IT security.

In the newly created CGO role, Vijayanta will be responsible for accelerating growth through strategic investments and expanding the ecosystem of partnerships that extend through the Emplifi CX platform. He brings more than 20 years of experience building strategic programs with highly successful tech companies like Sitecore, Adobe, Microsoft, and Accenture. His most recent position was as Senior Vice President for Growth Strategy at Salsify, where he drove the worldwide product go-to-market strategy, pricing, and competitive strategy.

The appointment of Ken and Vijayanta adds to the growth-focused momentum around Emplifi’s recent acquisition of Pixlee TurnTo, a US-based industry-leading provider of user-generated content (UGC), ratings and reviews, and influencer marketing solutions. With Pixlee TurnTo, Emplifi’s CX platform now offers brands an even broader and deeper set of solutions to enable them to engage with today’s modern consumer where they are, on social and digital channels. 

About Emplifi

Emplifi is the leading unified CX platform that brings marketing, commerce, and care together to help businesses close the customer experience gap. More than 7,800 brands, including Delta Air Lines, Ford Motor Company, and McDonald's, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint. For more information, visit www.emplifi.io.

The latest news and insights from Emplifi
Emplifi Reveals Nearly 90% of Consumers Say Customer Ratings and Reviews Have the Biggest Impact on Purchasing Decisions
February 28, 2023 — A new Emplifi study sheds light on the rising demand for brand authenticity throughout the buyer's journey with 71% of online shoppers agreeing that “authentic” positive customer ratings/reviews make a real difference in purchasing decisions.
Emplifi Report: Instagram is Platform of Choice for Singapore’s Public Sector
February 23, 2023 — A new Emplifi report looks at how statutory boards and ministries used leading social media channels to communicate and engage with Singapore residents.
Emplifi Named a Winner in the SoftwareReviews Emotional Footprint Awards
February 14, 2023 — Emplifi was named one of the "Social Media Management - Enterprise Emotional Footprint Champions" in the SoftwareReviews Emotional Footprint Awards 2022, which are based on authentic user-review data.

Just some of our recent awards

MarTech Breakthrough Awards 2023 - Emplifi (Influencer Marketing Innovation Award)
Emplifi -  AI Breakthrough Awards 2023 - Best Text Generative AI Solution
CUSTOMER Contact Center Technology Award 2023
TrustRadius Top Rated 2024 Badge
G2 Badge: Leader Enterprise Spring 2024
Logo - G2: Highest User Adoption (Spring 2024)
Logo - G2: Easiest Admin Mid-Market (Spring 2024)
Logo - G2: Enterprise Leader EMEA (Spring 2024)
Award - G2: Users Love Us