Welcome to the Emplifi newsroom

September 7, 2022

Emplifi research shows customers are engaging 40% more with brand Instagram Reels content than with traditional video posts.

Brands Earn Nearly 40% More Engagement with Reels Compared to Other Instagram Content Formats

August 30, 2022

Emplifi Social Commerce Cloud is Integrated with Oracle Commerce and Now Available on Oracle Cloud Marketplace

Emplifi’s new integration with Oracle Commerce helps brands achieve increased revenue across increasingly popular social media shops while leveraging an existing e-commerce ecosystem.

August 11, 2022

Emplifi Wins 2022 MarTech Breakthrough Award

Prestigious International Annual Awards Program Honors Standout Marketing, Advertising and Sales Technology Around the World

August 10, 2022

Instagram Remains Key Channel for Singapore’s Public Sector — Delivers Highest Engagement Rate — Emplifi Reports

The Emplifi report highlights how 30 statutory boards and 16 ministries are leveraging leading social media channels to communicate and engage with Singapore residents. Read the full release.

August 4, 2022

Global Social Media Ad Spend Jumps 19% Year-over-Year

New Emplifi study reveals the latest social media marketing trends and metrics across brands, industries, and channels

July 26, 2022

Emplifi ShopStream Awarded for Innovation Technology

The Business Intelligence Group named Emplifi ShopStream Product of the Year in the 2022 Sales and Marketing Technology Awards program, also known as The Sammys.

July 6, 2022

International Brands Select Emplifi to Grow TikTok Audiences

Kapten & Son and Paris Saint-Germain utilize Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their TikTok audiences.

June 28, 2022

70% of Gen Z Believe They Currently Do Not Receive Excellent CX on Social Media When Making a Purchase

New Emplifi study reveals striking generational differences in everything from platform usage to shopping expectations.

June 2, 2022

Airlines Are Second-Most Responsive Industry on Social Media, Yet 76% of Customer Questions and Complaints Go Unanswered

With summer air travel expected to soar, airlines are embracing social media as a customer service channel. But just how reliable is their ‘on-time’ online performance? A new benchmark study from Emplifi has the answers.

May 26, 2022

Emplifi Becomes TikTok Marketing Partner to Help Brands Unleash Power of Video

Brands can now use Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their TikTok audiences.

May 11, 2022

Canadian RV Manufacturer Pleasure-Way Leverages Emplifi’s Live Commerce to Promote Their Luxury Vehicles

With Pleasure-Way Go Live Showroom, customers can get expert advice and one-to-one video tours without leaving the comfort of their home.

April 27, 2022

Emplifi Report: Social Media Ad Spend Up 21% Year-to-Year, But Engagement is Flat

Instagram leads in user engagement and customer care, while Facebook continues to lag.

March 30, 2022

Orbit Baby Partners with Emplifi to Provide Immersive Shopping Experience

Using live commerce solution provided by Emplifi, parents-to-be can connect with Orbit Baby product experts for live demos and consultations.

March 23, 2022

Emplifi Launches ShopStream to Bring Power of Interactive Live Streaming to Live Commerce

Brands and retailers can broadcast to unlimited audiences through ShopStream, while drawing in shoppers for one-on-one guidance from in-store experts.

March 10, 2022

Emplifi Announces Growth Equity Investment from Sixth Street at a Valuation of Over $1 Billion

New partnership with Sixth Street Growth, alongside Audax Private Equity and other existing investors, will accelerate the development of end-to-end customer experience platform of choice.

March 1, 2022

Emplifi Offers NGOs Providing Aid to Ukraine Free Access to its Social Marketing Cloud

NGOs providing aid to Ukraine will be eligible for free access to Emplifi’s Social Marketing Cloud to help them provide vital and timely information to their communities during the humanitarian crisis in the Ukraine.

February 17, 2022

Emplifi Debuts Next-Level Social Customer Care

Leading CX platform's Social Care offering enables brands to serve their customers seamlessly across social and digital channels.

February 2, 2022

86 Percent of Consumers Will Leave a Brand They Trusted After Only Two Poor Customer Experiences

Emplifi found that more than half of consumers surveyed expect brands to reply to online inquiries within an hour, and 1 in 6 will abandon a purchase because of a poor CX, underscoring the disconnect between customer expectations and brand CX efforts.

January 27, 2022

Paid Social Soars 25% in Q4 According to New Emplifi Report

In Q4 2021, global ad spend was higher than at any point over the past year, seeing a 25% increase over Q3 2021. Read the press release for more details.

January 25, 2022

87 percent of companies state they provide excellent CX, only 11 percent of customers agree

Study finds that many companies aren't delivering the excellent customer experiences they think they are -- potentially costing them loyalty and revenue.

December 1, 2021

Emplifi Names Todd McCaslin Chief Technology Officer

McCaslin brings a proven track record building and leading global SaaS technology teams, defining best-in-class technology strategies and driving fast-paced innovation.

November 9, 2021

Global Ad Spend on Facebook and Instagram Climbs 43% YoY in Q3, with Social Media Ad Costs Continuing to Trend Upward

Brand investment in social media keeps growing, brands gain 3x the engagement with Live video, and improving customer response times. Get the latest insights.

November 2, 2021

Industry Study Reveals B2C Ecommerce Leaders Are Fast-Tracking Social Commerce Initiatives, But Fewer than 30% Are Prioritizing the Full Customer Journey

A newly released study from Emplifi found social media shops, live commerce and integrated marketing, customer care and commerce efforts are top of mind for global B2C ecommerce leaders.

September 22, 2021

Emplifi Acquires Livestream Video Platform Go Instore to Enable In Store Experiences Online

Acquisition of video-powered retail pioneer Go Instore will accelerate Emplifi’s commerce capabilities, giving B2C brands faster connection-to-conversion experiences in-store and online.

October 18, 2021

Emplifi Unveils New Voice of Customer Features to Give Brands AI-Powered Marketing, Sales, and Customer Service Capabilities

Latest Emplifi Voice of Customer innovative features brings Decision AI and updated survey frameworks that offer valuable insights on campaign performance, product trends, and more.

October 12, 2021

Emplifi Appoints Varun Sharma as Vice President, Asia Pacific & Japan

Prior to Emplifi, Mr Sharma held senior leadership roles at Oracle and Adobe.

October 6, 2021

Domino’s Selects Emplifi to Deliver Real-Time Social Media Engagement

Emplifi’s CX platform helped Domino’s elevate its customer experience by increasing its agents’ overall efficiency

October 7, 2021

[PRWeek] Domino’s teams with Emplifi on customer engagement

The pizza-delivery chain was looking for a way to support their customer engagement efforts on social media, and help make their agents more efficient in doing so. Domino's is turning to Emplifi to do just that.

October 4, 2021

[Ad Age] How empathy turns complex expectations into great experiences

In this guest article, Zarnaz Arlia (CMO at Emplifi) looks at the key role of empathy in closing the widening customer experience gap and how brands can obtain and leverage the right insights to deliver experiences that will truly meet their needs.

October 3, 2021

[Inside Retail Asia] Social commerce booming in Asia with live-stream shopping growth

In this guest post for Inside Retail Asia, learn how live-stream shopping is allowing Asian businesses a way to engage with consumers at the heart of their online experience - within the realm of social media.

September 14, 2021

Emplifi Releases Social Commerce Cloud, Giving Marketing & Ecommerce Teams Unparalleled Social Commerce & Care Capabilities in One Platform

Brands can experience higher conversion rates and increased revenue enabling, managing and synchronizing shopping across Facebook, Instagram and other social platforms.
Surfer carrying surfboard

August 9, 2021

Emplifi Social Marketing Cloud Named A Strong Performer in Social Suites, Q3 2021 Report by Independent Research Firm

Emplifi, formerly Socialbakers, impresses with a streamlined user interface and unified social suite
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August 4, 2021

Emplifi Reveals Global Ad Spend Up 50% on Facebook and Instagram in Q2

The continued growth in social media ad spend points to more than a simple “bounce back” from the pandemic. Emplifi data highlights how brands are increasing their investment in social platforms to improve customer experiences and drive social commerce.
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July 27, 2021

Emplifi Service Cloud Further Extends Email Automation and Social Messenger Capabilities, Enabling Brands to Reduce Time and Cost Associated with Customer Support

Emplifi’s AI-based Email Virtual Assistant (EVA) drastically reduces the time and cost associated with customer support, while Social Messenger capabilities provide convenience for consumers across multiple messaging apps.
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July 14, 2021

CRM Magazine Names Emplifi a Top 100 CRM Provider

For its third annual Top 100 CRM issue, CRM Magazine is highlighting the hottest trends and technologies within the CRM arena.

July 12, 2021

Guest Article: What brands can learn from Delta Air Lines on driving CX Excellence

In this article from Emplifi, we look at how the major air line has been able to use technology and sophisticated solutions to deliver great customer experiences.
Mercy Ships (600x400)

June 9, 2021

Mercy Ships Selects Emplifi to Centralize International Social Media Campaigns and Boost Fundraising Efforts

In preparation to operate a two-ship fleet, with the largest non-governmental hospital ships in the world, Mercy Ships needed a social marketing platform that could bring together social efforts for 16 national offices across four different continents.

June 7, 2021

Guest Article: The Critical Role of Empathy in a CX-Driven World

In this article from Emplifi, we look at the growing role of empathy in helping brands close the customer experience gap, and ways to help instill empathy throughout the organization.

June 2, 2021

Emplifi Integrates Messenger API for Instagram, Enabling Businesses to Handle Customer Communications at Scale

Emplifi is part of a select group of Facebook partners that gained early access to the beta version of the Messenger API for Instagram in October, 2020

Just some of our recent awards

Social Marketing Cloud
Award - Social Marketing Cloud (G2: Leader Mid-Market - Winter 2021)
Award - Social Marketing Cloud (G2: Leader Enterprise - Winter 2021)
Award - Social Marketing Cloud (MarTech Breakthrough Award 2022)
Social Commerce Cloud
Award - The Sammy 2022
Service Cloud
Award - Service Cloud (G2: High Performer Enterprise - Winter 2021) - VoC
Award - Service Cloud (G2: High Performer - Winter 2021) - VoC
Award - Service Cloud (AI Breakthrough Award - 2020) - Bot