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February 28, 2023
Emplifi Reveals Nearly 90% of Consumers Say Customer Ratings and Reviews Have the Biggest Impact on Purchasing Decisions
A New Emplifi study sheds light on the rising demand for brand authenticity throughout the buyer's journey with 71% of online shoppers agreeing that “authentic” positive customer ratings/reviews make a real difference in purchasing decisions.
Emplifi Launches AI Composer Using OpenAI’s GPT-3 Framework to Generate Ready-to-Publish Social Media Copy for Businesses
Brands increase operational efficiency, productivity and workforce optimization by leveraging OpenAI’s GPT-3 language and learning models for automatic social media content generation.
Economic Uncertainty Rising, 83% of Marketing Leaders to Prioritize Investments in Operational Efficiency and Hiring in 2023
Meeting ever-changing customer demands has become the number one challenge for marketers as they need to adapt to new channels, technology, and gather the right data that can facilitate actionable insights.
Emplifi Reveals “Personal Interest In The Brand” Is Top Factor for Influencers When Selecting a Brand To Collaborate With
Pixlee TurnTo, an Emplifi company, surveyed influencers on a broad range of topics including payment terms, campaign involvement preferences, actual product use, and the importance of shared values.
Emplifi Acquires Customer-Powered Commerce Platform Pixlee TurnTo to Enable Brands To Deliver Authentic Content at Scale
Acquisition of Pixlee TurnTo is a perfect complement to Emplifi’s CX Platform, giving brands access to the user generated content, reviews management and influencer marketing tools needed to put customers at the center of brand storytelling.
Finance Influencers Footprint Growing: Posting 2x More on Instagram and 5x More on YouTube vs All Other Influencers
After performing a deep dive into influencer growth and engagement on YouTube and Instagram, Emplifi found that finance influencers are publishing more content – and gaining more traction.
Emplifi Summit Brings CX Leaders from the NFL, Virgin Media, and TikTok to the Virtual Stage
Emplifi’s 2022 Summit promises to be an “unforgettable” virtual event with a first-rate speaker lineup covering a wide range of topics – from understanding the new world of social media to creating authentic workspaces.
Total Economic Impact™ study confirms Emplifi Live Commerce investment improves online sales conversion to 20%, up from 2%
The study examines the potential ROI and financial impact organizations realize by partnering with Emplifi, including sales consultant efficiencies with cost savings, a shortened sales cycle, improved CX, and customer data to inform decision making.
Instagram Remains Key Channel for Singapore’s Public Sector — Delivers Highest Engagement Rate — Emplifi Reports
The Emplifi report highlights how 30 statutory boards and 16 ministries are leveraging leading social media channels to communicate and engage with Singapore residents. Read the full release.
Airlines Are Second-Most Responsive Industry on Social Media, Yet 76% of Customer Questions and Complaints Go Unanswered
With summer air travel expected to soar, airlines are embracing social media as a customer service channel. But just how reliable is their ‘on-time’ online performance? A new benchmark study from Emplifi has the answers.
Emplifi Offers NGOs Providing Aid to Ukraine Free Access to its Social Marketing Cloud
NGOs providing aid to Ukraine will be eligible for free access to Emplifi’s Social Marketing Cloud to help them provide vital and timely information to their communities during the humanitarian crisis in the Ukraine.
86 Percent of Consumers Will Leave a Brand They Trusted After Only Two Poor Customer Experiences
Emplifi found that more than half of consumers surveyed expect brands to reply to online inquiries within an hour, and 1 in 6 will abandon a purchase because of a poor CX, underscoring the disconnect between customer expectations and brand CX efforts.
Industry Study Reveals B2C Ecommerce Leaders Are Fast-Tracking Social Commerce Initiatives, But Fewer than 30% Are Prioritizing the Full Customer Journey
A newly released study from Emplifi found social media shops, live commerce and integrated marketing, customer care and commerce efforts are top of mind for global B2C ecommerce leaders.
Emplifi Unveils New Voice of Customer Features to Give Brands AI-Powered Marketing, Sales, and Customer Service Capabilities
Latest Emplifi Voice of Customer innovative features brings Decision AI and updated survey frameworks that offer valuable insights on campaign performance, product trends, and more.
[Ad Age] How empathy turns complex expectations into great experiences
In this guest article, Zarnaz Arlia (CMO at Emplifi) looks at the key role of empathy in closing the widening customer experience gap and how brands can obtain and leverage the right insights to deliver experiences that will truly meet their needs.
Emplifi Releases Social Commerce Cloud, Giving Marketing & Ecommerce Teams Unparalleled Social Commerce & Care Capabilities in One Platform
Brands can experience higher conversion rates and increased revenue enabling, managing and synchronizing shopping across Facebook, Instagram and other social platforms.
Emplifi Reveals Global Ad Spend Up 50% on Facebook and Instagram in Q2
The continued growth in social media ad spend points to more than a simple “bounce back” from the pandemic. Emplifi data highlights how brands are increasing their investment in social platforms to improve customer experiences and drive social commerce.
Emplifi Service Cloud Further Extends Email Automation and Social Messenger Capabilities, Enabling Brands to Reduce Time and Cost Associated with Customer Support
Emplifi’s AI-based Email Virtual Assistant (EVA) drastically reduces the time and cost associated with customer support, while Social Messenger capabilities provide convenience for consumers across multiple messaging apps.
Mercy Ships Selects Emplifi to Centralize International Social Media Campaigns and Boost Fundraising Efforts
In preparation to operate a two-ship fleet, with the largest non-governmental hospital ships in the world, Mercy Ships needed a social marketing platform that could bring together social efforts for 16 national offices across four different continents.
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