Emplifi Predicts 2023 To Be The Year of Authenticity with Brands Relying on “Customer Influencers” Across Social Platforms
As brands build their marketing strategies for the upcoming year, Emplifi reveals which social media trends will drive the biggest outcomes.
November 16, 2022
Omni-Channel, UGC and Live Video Will Drive Online Retail Revenue in 2023
According to Emplifi, online retail brands will need to adopt a combined omni-channel, UGC and live video strategy to thrive through economic uncertainties in the coming year.
November 9, 2022
Instagram Reels and TikTok Dominate in Emplifi's Latest Social Media Benchmark Report
Emplifi’s Q3 2022 Social Media Benchmark report reveals social media trends; channel growth and engagement data; and customer response times across platforms worldwide.
November 3, 2022
Emplifi bolsters its leadership team with appointment of new Chief Revenue Officer and Chief Growth Officer
Emplifi focuses on growth with two new executive appointments.
November 1, 2022
Emplifi Acquires Customer-Powered Commerce Platform Pixlee TurnTo to Enable Brands To Deliver Authentic Content at Scale
Acquisition of Pixlee TurnTo is a perfect complement to Emplifi’s CX Platform, giving brands access to the user generated content, reviews management and influencer marketing tools needed to put customers at the center of brand storytelling.
October 31, 2022
Emplifi Delivers Innovative Live Commerce Solutions Including Real-Time Customer Care and Interactive Commerce
Brands and retailers can now leverage live video calling from social, live video-powered care, plus immersive AR capabilities to further enhance the customer experience.
October 27, 2022
Currys Chooses Emplifi to Offer Virtual Live Care to Customers
Currys takes its omnichannel approach to the next level, providing customers with on-demand access to live support experts using Emplifi’s Live Commerce
October 20, 2022
Finance Influencers Footprint Growing: Posting 2x More on Instagram and 5x More on YouTube vs All Other Influencers
After performing a deep dive into influencer growth and engagement on YouTube and Instagram, Emplifi found that finance influencers are publishing more content – and gaining more traction.
October 5, 2022
New Emplifi CX Index helps brands measure social media marketing and social customer care efforts
Benchmark study provides brands with performance metrics across social media channels, industries and regions, to help measure and improve their CX strategy.
September 27, 2022
Emplifi Summit Brings CX Leaders from the NFL, Virgin Media, and TikTok to the Virtual Stage
Emplifi’s 2022 Summit promises to be an “unforgettable” virtual event with a first-rate speaker lineup covering a wide range of topics – from understanding the new world of social media to creating authentic workspaces.
September 20, 2022
Total Economic Impact™ study confirms Emplifi Live Commerce investment improves online sales conversion to 20%, up from 2%
The study examines the potential ROI and financial impact organizations realize by partnering with Emplifi, including sales consultant efficiencies with cost savings, a shortened sales cycle, improved CX, and customer data to inform decision making.
September 7, 2022
Emplifi research shows customers are engaging 40% more with brand Instagram Reels content than with traditional video posts.
Brands Earn Nearly 40% More Engagement with Reels Compared to Other Instagram Content Formats
August 30, 2022
Emplifi Social Commerce Cloud is Integrated with Oracle Commerce and Now Available on Oracle Cloud Marketplace
Emplifi’s new integration with Oracle Commerce helps brands achieve increased revenue across increasingly popular social media shops while leveraging an existing e-commerce ecosystem.
August 11, 2022
Emplifi Wins 2022 MarTech Breakthrough Award
Prestigious International Annual Awards Program Honors Standout Marketing, Advertising and Sales Technology Around the World
August 10, 2022
Instagram Remains Key Channel for Singapore’s Public Sector — Delivers Highest Engagement Rate — Emplifi Reports
The Emplifi report highlights how 30 statutory boards and 16 ministries are leveraging leading social media channels to communicate and engage with Singapore residents. Read the full release.
August 4, 2022
Global Social Media Ad Spend Jumps 19% Year-over-Year
New Emplifi study reveals the latest social media marketing trends and metrics across brands, industries, and channels
July 26, 2022
Emplifi ShopStream Awarded for Innovation Technology
The Business Intelligence Group named Emplifi ShopStream Product of the Year in the 2022 Sales and Marketing Technology Awards program, also known as The Sammys.
July 6, 2022
International Brands Select Emplifi to Grow TikTok Audiences
Kapten & Son and Paris Saint-Germain utilize Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their TikTok audiences.
June 28, 2022
70% of Gen Z Believe They Currently Do Not Receive Excellent CX on Social Media When Making a Purchase
New Emplifi study reveals striking generational differences in everything from platform usage to shopping expectations.
June 2, 2022
Airlines Are Second-Most Responsive Industry on Social Media, Yet 76% of Customer Questions and Complaints Go Unanswered
With summer air travel expected to soar, airlines are embracing social media as a customer service channel. But just how reliable is their ‘on-time’ online performance? A new benchmark study from Emplifi has the answers.
May 26, 2022
Emplifi Becomes TikTok Marketing Partner to Help Brands Unleash Power of Video
Brands can now use Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their TikTok audiences.
May 11, 2022
Canadian RV Manufacturer Pleasure-Way Leverages Emplifi’s Live Commerce to Promote Their Luxury Vehicles
With Pleasure-Way Go Live Showroom, customers can get expert advice and one-to-one video tours without leaving the comfort of their home.
April 27, 2022
Emplifi Report: Social Media Ad Spend Up 21% Year-to-Year, But Engagement is Flat
Instagram leads in user engagement and customer care, while Facebook continues to lag.
March 30, 2022
Orbit Baby Partners with Emplifi to Provide Immersive Shopping Experience
Using live commerce solution provided by Emplifi, parents-to-be can connect with Orbit Baby product experts for live demos and consultations.
March 23, 2022
Emplifi Launches ShopStream to Bring Power of Interactive Live Streaming to Live Commerce
Brands and retailers can broadcast to unlimited audiences through ShopStream, while drawing in shoppers for one-on-one guidance from in-store experts.
March 10, 2022
Emplifi Announces Growth Equity Investment from Sixth Street at a Valuation of Over $1 Billion
New partnership with Sixth Street Growth, alongside Audax Private Equity and other existing investors, will accelerate the development of end-to-end customer experience platform of choice.
March 1, 2022
Emplifi Offers NGOs Providing Aid to Ukraine Free Access to its Social Marketing Cloud
NGOs providing aid to Ukraine will be eligible for free access to Emplifi’s Social Marketing Cloud to help them provide vital and timely information to their communities during the humanitarian crisis in the Ukraine.
February 17, 2022
Emplifi Debuts Next-Level Social Customer Care
Leading CX platform's Social Care offering enables brands to serve their customers seamlessly across social and digital channels.
February 2, 2022
86 Percent of Consumers Will Leave a Brand They Trusted After Only Two Poor Customer Experiences
Emplifi found that more than half of consumers surveyed expect brands to reply to online inquiries within an hour, and 1 in 6 will abandon a purchase because of a poor CX, underscoring the disconnect between customer expectations and brand CX efforts.
January 27, 2022
Paid Social Soars 25% in Q4 According to New Emplifi Report
In Q4 2021, global ad spend was higher than at any point over the past year, seeing a 25% increase over Q3 2021. Read the press release for more details.
January 25, 2022
87 percent of companies state they provide excellent CX, only 11 percent of customers agree
Study finds that many companies aren't delivering the excellent customer experiences they think they are -- potentially costing them loyalty and revenue.
McCaslin brings a proven track record building and leading global SaaS technology teams, defining best-in-class technology strategies and driving fast-paced innovation.
November 9, 2021
Global Ad Spend on Facebook and Instagram Climbs 43% YoY in Q3, with Social Media Ad Costs Continuing to Trend Upward
Brand investment in social media keeps growing, brands gain 3x the engagement with Live video, and improving customer response times. Get the latest insights.
November 2, 2021
Industry Study Reveals B2C Ecommerce Leaders Are Fast-Tracking Social Commerce Initiatives, But Fewer than 30% Are Prioritizing the Full Customer Journey
A newly released study from Emplifi found social media shops, live commerce and integrated marketing, customer care and commerce efforts are top of mind for global B2C ecommerce leaders.
September 22, 2021
Emplifi Acquires Livestream Video Platform Go Instore to Enable In Store Experiences Online
Acquisition of video-powered retail pioneer Go Instore will accelerate Emplifi’s commerce capabilities, giving B2C brands faster connection-to-conversion experiences in-store and online.
October 18, 2021
Emplifi Unveils New Voice of Customer Features to Give Brands AI-Powered Marketing, Sales, and Customer Service Capabilities
Latest Emplifi Voice of Customer innovative features brings Decision AI and updated survey frameworks that offer valuable insights on campaign performance, product trends, and more.
October 12, 2021
Emplifi Appoints Varun Sharma as Vice President, Asia Pacific & Japan
Prior to Emplifi, Mr Sharma held senior leadership roles at Oracle and Adobe.
October 6, 2021
Domino’s Selects Emplifi to Deliver Real-Time Social Media Engagement
Emplifi’s CX platform helped Domino’s elevate its customer experience by increasing its agents’ overall efficiency
October 7, 2021
[PRWeek] Domino’s teams with Emplifi on customer engagement
The pizza-delivery chain was looking for a way to support their customer engagement efforts on social media, and help make their agents more efficient in doing so. Domino's is turning to Emplifi to do just that.
October 4, 2021
[Ad Age] How empathy turns complex expectations into great experiences
In this guest article, Zarnaz Arlia (CMO at Emplifi) looks at the key role of empathy in closing the widening customer experience gap and how brands can obtain and leverage the right insights to deliver experiences that will truly meet their needs.
October 3, 2021
[Inside Retail Asia] Social commerce booming in Asia with live-stream shopping growth
In this guest post for Inside Retail Asia, learn how live-stream shopping is allowing Asian businesses a way to engage with consumers at the heart of their online experience - within the realm of social media.
September 14, 2021
Emplifi Releases Social Commerce Cloud, Giving Marketing & Ecommerce Teams Unparalleled Social Commerce & Care Capabilities in One Platform
Brands can experience higher conversion rates and increased revenue enabling, managing and synchronizing shopping across Facebook, Instagram and other social platforms.
August 9, 2021
Emplifi Social Marketing Cloud Named A Strong Performer in Social Suites, Q3 2021 Report by Independent Research Firm
Emplifi, formerly Socialbakers, impresses with a streamlined user interface and unified social suite
August 4, 2021
Emplifi Reveals Global Ad Spend Up 50% on Facebook and Instagram in Q2
The continued growth in social media ad spend points to more than a simple “bounce back” from the pandemic. Emplifi data highlights how brands are increasing their investment in social platforms to improve customer experiences and drive social commerce.
July 27, 2021
Emplifi Service Cloud Further Extends Email Automation and Social Messenger Capabilities, Enabling Brands to Reduce Time and Cost Associated with Customer Support
Emplifi’s AI-based Email Virtual Assistant (EVA) drastically reduces the time and cost associated with customer support, while Social Messenger capabilities provide convenience for consumers across multiple messaging apps.
July 14, 2021
CRM Magazine Names Emplifi a Top 100 CRM Provider
For its third annual Top 100 CRM issue, CRM Magazine is highlighting the hottest trends and technologies within the CRM arena.
July 12, 2021
Guest Article: What brands can learn from Delta Air Lines on driving CX Excellence
In this article from Emplifi, we look at how the major air line has been able to use technology and sophisticated solutions to deliver great customer experiences.
June 9, 2021
Mercy Ships Selects Emplifi to Centralize International Social Media Campaigns and Boost Fundraising Efforts
In preparation to operate a two-ship fleet, with the largest non-governmental hospital ships in the world, Mercy Ships needed a social marketing platform that could bring together social efforts for 16 national offices across four different continents.
June 7, 2021
Guest Article: The Critical Role of Empathy in a CX-Driven World
In this article from Emplifi, we look at the growing role of empathy in helping brands close the customer experience gap, and ways to help instill empathy throughout the organization.
June 2, 2021
Emplifi Integrates Messenger API for Instagram, Enabling Businesses to Handle Customer Communications at Scale
Emplifi is part of a select group of Facebook partners that gained early access to the beta version of the Messenger API for Instagram in October, 2020
June 1, 2021
Emplifi Enters Customer Experience Market, Unifying Marketing, Commerce and Customer Care to Smartly Address CX through AI
Emplifi to provide enterprise brands with a unified CX platform that addresses critical customer experience gaps.