AI & Automation Archives

The next wave: Social media trends to watch

Our crystal ball is clear, and we're looking deeply into it to bring you a vision of everything social media for 2025.

Sentiment analysis: Everything you need to know

Quickly understanding the sentiment of the social conversation around your brand can give you a big heads up. Here's how.

The ultimate guide to social media ROI

Every organization uses social media, but is your social strategy profitable? This guide will give you what you need to be in the black.

Customer experience (CX): Everything you need to know

Social media is all about enhancing the customer experience. We're answering all your questions about CX and how to make yours great.

The ultimate guide to scale social media marketing

You're not content where you are. Your organization is growing and setting the pace. Here's how you can scale smartly with social.

[Webinar recap] Exploring GenAI: Navigating the new frontier of AI innovations

AI has evolved into a must-have tool for brands and businesses, but there are many considerations as each organization considers its implications,...

5 ways AI customer service can help you anticipate needs before they arise

AI customer service offers a way to predict and meet consumer needs, sometimes even before they ask. Learn five ways can it help you.

Why a unified data analytics tool is a must-have for actionable customer insights

Today’s consumers interact with brands through a blend of digital channels. Learn how a unified customer data solution can create actionable...

Generative AI: Surfacing the power and potholes in CX (3 takeaways)

Zarnaz Arlia (Emplifi CMO) and Keith Dawson (Director of Research, CX at Ventana Research) recently discussed how AI is impacting CX and marketing...

Community Corner: Q&A with Sydney Stern Miller

In our Q&A with Sydney Stern Miller (Digital Marketing & Social Media Content Strategist at Deloitte), learn about her experience with Generative AI,...

How Generative AI Will Impact Marketing & UGC

Generative AI is already impacting the way brands interact with consumers; check out how it may continue to to affect the marketing world both...

Community Corner: Q&A with Brooke Sellas

Gain insights on the potential impact of conversational AI on social marketing and care with Brooke Sellas, CEO and founder of social media agency B...

How Language AI Could Revolutionize Marketing

With language AI, marketers will have another tool in their arsenal to scale content production in a way that was never imaginable.

How to strengthen your service strategy with social media

Consumers want to be able to connect with the companies and brands they relate to, and social media allows them to do just that.

Webinar recap: Social media decoded

Matt Navarra is one of the world's leading social media experts. When he spoke to Emplifi for World Social Media Day, the conversation included his...