Chatbots & Digital Self-Service

Explore resources for social media, social commerce, and customer care

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  • Chatbots & Digital Self-Service

How AI is revolutionizing success for advertisting and marketing agencies

AI is changing the way agencies work, and Emplifi's recent webinar brings together experts to give you the insights you need to get it right.
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Guide to social media for customer experience management

Social media is one of the best tools in your toolbox for boosting the customer experience. Let's talk about how.
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Customer experience (CX): Everything you need to know

Social media is all about enhancing the customer experience. We're answering all your questions about CX and how to make yours great.
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[Webinar recap] Exploring GenAI: Navigating the new frontier of AI innovations

AI has evolved into a must-have tool for brands and businesses, but there are many considerations as each organization considers its implications,...
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Emplifi research shows that positive sentiment provides airlines brands with an opportunity boost social media engagement

Emplifi research shows that travel brands see significant differences in the sentiment of their user interactions across various social channels, and...
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5 ways AI customer service can help you anticipate needs before they arise

AI customer service offers a way to predict and meet consumer needs, sometimes even before they ask. Learn five ways can it help you.
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How social customer care can help your brand get 2024 started right

Consumer expectations for service have never been higher, and brands that aren't integrating social media effectively into their care strategy are...
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Envisioning a highly functional social marketing team in 2024: Tackling the top 5 social media predictions

Everybody's making 2024 social media predictions. But we didn't stop there. Check out our latest blog post, as Emplifi CMO Zarnaz Arlia imagines a...
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Community Corner: Q&A with Brooke Sellas

Gain insights on the potential impact of conversational AI on social marketing and care with Brooke Sellas, CEO and founder of social media agency B...
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How to strengthen your service strategy with social media

Consumers want to be able to connect with the companies and brands they relate to, and social media allows them to do just that.
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Airlines break revenue records as social strategies fall behind

Social media remains a critical channel through which airlines can gauge and elevate customer satisfaction. Using Emplifi data, we analyzed key...
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5 keys for brands to use AI and stay authentically human

There is significant pressure on today’s brands to be human and authentic. As it turns out, help might come from a decidedly non-human place.
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How live video impacts accessibility for customers with disabilities

When setting up and refining your eCommerce solution, it's imperative that you consider how people with disabilities will be able to navigate it....
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4 best practices for brands to use AI in social media

More and more brands today are using AI to improve content speed and efficiency. But it's nowhere near fool-proof. These four tips will help you use...
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Aligning teams for improved customer care

It takes a cohesive, cross-functional organization to handle customer care in a way that will deliver a great experience every time. These tips will...
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Why AI is your brand’s perfect social media assistant

AI tools are set to transform the way businesses interact with their audiences and unlock new opportunities for growth and success. Here are some...
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Customer self-service: The benefits and best practices you must know

Most consumers today want the ability to find answers to their own questions as opposed to contacting your customer care team every time. A strong...
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How conversational commerce solves today’s CX and ecommerce challenges

Conversational commerce is a key part of the present and future of Ecommerce, and becoming a competitive advantage for brands that are able to best...
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