Community Management Archives

The 2025 social media benchmarks report

Stay ahead of social media trends with exclusive data from thousands of brands in this must-have report. Discover what’s working, what’s...

How to master customer experience management and grow your brand

Consumer expectations of brands have never been higher, and that means customer experience management has to be at the forefront of every marketer's...

5 ways to scale social media marketing for your brand

Discover how to expand your social media reach, foster deeper connections, and achieve scalable success with these five powerful strategies.

Sentiment analysis: Everything you need to know

Quickly understanding the sentiment of the social conversation around your brand can give you a big heads up. Here's how.

The ultimate guide to social media ROI

Every organization uses social media, but is your social strategy profitable? This guide will give you what you need to be in the black.

User-generated content (UGC): Everything you need to know

UGC has become the cornerstone of many social media strategies. But if you have questions, we can definitely help.

Social media engagement: Everything you need to know

No social media strategy is hitting the mark without frequent engagement. We're answering all your engagement questions here.

Customer experience (CX): Everything you need to know

Social media is all about enhancing the customer experience. We're answering all your questions about CX and how to make yours great.

The ultimate guide to scale social media marketing

You're not content where you are. Your organization is growing and setting the pace. Here's how you can scale smartly with social.

5 social media engagement posts to encourage audience interaction

It can be a challenge to maintain your audience's attention, but these five social media engagement posts, you can deliver authenticity, boost...

The evolutions in social media that are impacting brand engagement

Social media and the way consumers use it are in a state of constant flux. This is your look at how it's evolving, and what you should do to keep up...

Emplifi research shows that positive sentiment provides airlines brands with an opportunity boost social media engagement

Emplifi research shows that travel brands see significant differences in the sentiment of their user interactions across various social channels, and...