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  • Content Management

How AirBnB Thrives on User Generated Content

See how Airbnb leads the travel and hospitality industry with user-generated content to grow its social media and showcase its values.
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In the Billion Dollar Athleisure Market, Here’s What Alo Yoga is Doing Right

Read how Alo Yoga stands out from competitors and reaches high levels of success in the athleisure market with these 4 strategies.
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4 ways to use UGC beyond social media

User-generated content is one of the most effective tools for any brand's social strategy — but its uses go far beyond social media. There are so...
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4 lessons your brand should learn from Black Friday

While a big part of your brand’s revenue success for the year may be determined on Black Friday weekend, it will be won in large part long before...
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How Language AI Could Revolutionize Marketing

With language AI, marketers will have another tool in their arsenal to scale content production in a way that was never imaginable.
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Advantages and challenges with four types of UGC

With over half of consumers today looking for content from real people before they buy something, user-generated content (UGC) can play a major role...
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Q3 2023 trends: How engagement stacks up on Instagram and TikTok

It's no secret that short-form video has become an essential part of most brands' social strategy in recent years, and our Q3 trends report backs...
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How to reach Gen Zers retreating to “digital campfires”

More than maybe any previous generation, Gen Zers don't want to be marketed to, and they're retreating to their own spaces to avoid brand influence....
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5 keys for brands to use AI and stay authentically human

There is significant pressure on today’s brands to be human and authentic. As it turns out, help might come from a decidedly non-human place.
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The power of Gen Z aesthetic: How brands are adapting to a new generation’s values

Generation Z is becoming a major -- and unique -- force when it comes to modern consumer behavior, and they've got their very own aesthetic. Here's...
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Community Corner: Q&A with Mari Smith: Why content is king, but community is queen

If you want to drive engagement with your social marketing, a community-driven approach is key. Our Q&A with Mari Smith will provide some incredible...
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How to maintain authenticity with your influencer marketing

Every brand wants to bring authenticity to their marketing efforts, and some worry influencer marketing could hurt that. You can have both, though,...
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New social media platforms and apps that marketers need to watch in 2023

Are you up to speed on the latest trending social media platforms and apps? Learn more about some of the ones making waves in the world social media...
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Why AI is your brand’s perfect social media assistant

AI tools are set to transform the way businesses interact with their audiences and unlock new opportunities for growth and success. Here are some...
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Authentic content: 3 stats showing the impact of customer ratings, reviews, and UGC on purchase decisions

A new Emplifi report dives into the expectations of modern consumers for authentic content at key moments in the customer journey, and how much...
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How to use AI marketing tools to increase efficiency and boost results

AI marketing has reframed processes and people for customer engagement. Learn how AI marketing tools like generative AI can integrate and augment...
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How to Create a Social Media Content Calendar With Ease

Social media content calendar helps editors plan posts & articles with ease. Learn how to create your content calendar.
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The Ultimate Guide to Hashtags

See the latest best practices behind hashtags across social media channels and get quick tips that will help you take your social game to the next...
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