eCommerce Archives | Page 2 of 5

Fireside chat with Kelsey Chickering (Forrester) on the creator economy: 5 key takeaways

Zarnaz Arlia (Emplifi CMO) recently sat down with Kelsey Chickering (Forrester Principal Analyst) to discuss the rising power of social commerce and...

5 ways to use UGC to boost your bottom line

Explore how user-generated content (UGC) can directly impact your brand's bottom line by enhancing brand authenticity, engagement, and revenue. Learn...

4 lessons your brand should learn from Black Friday

While a big part of your brand’s revenue success for the year may be determined on Black Friday weekend, it will be won in large part long before...

4 reasons why TikTok is more than a social media platform

Boasting over 1.5 billion users today, it's time for brands to see TikTok as something that has transcended being more than just a social media...

How Livestreaming Can Help Brands and Retailers Optimize Digital Shelf Space

Explore the transformative power of live video in the eCommerce landscape. Dive into how brands and retailers leverage digital shelf space and...

Navigating the Gen AI wave: An emerging framework for business leaders

Will Generative AI truly revolutionize our world, or is it just another fleeting tech trend? Vijayanta Gupta (Chief Growth Officer at Emplifi)...

Top 10+ eCommerce stats all marketers need to know in 2024

Today’s savvy digital marketer and eCommerce leaders need to know the latest and greatest stats to guide their strategy. Here are a few that stood...

Advantages and challenges with four types of UGC

With over half of consumers today looking for content from real people before they buy something, user-generated content (UGC) can play a major role...

How gamification can help boost your social media strategy

As important as social media is for business today, it's just as important to remember that, for your customers, social media is supposed to be fun....

Community Corner: Q&A with Seoul-based virtual influencer, SUA

Seoul-based SUA is one of the most popular virtual influencers in the world, partnering with several major fashion and lifestyle brands. In this...

Why #TikTokMadeMeBuyIt is so effective for brands

When it comes to moving interesting, unique, and useful merchandise, nothing performs today quite like #TikTokMadeMeBuyIt. Here's our look at what...

Why companies need to give social media managers a seat at the table

Your brand's social media managers have become a crucial part of your success in everything from communication to customer service and commerce....

How to get ahead of Black Friday with live commerce

For most eCommerce marketers, Black Friday is the most important time of the year. Embracing live commerce now could be the difference between...

Best practices for leveraging UGC in 2023

Discover the best practices for leveraging user-generated content (UGC) in 2023 for marketers and brands. Build a UGC program that embraces...

How to reach Gen Zers retreating to “digital campfires”

More than maybe any previous generation, Gen Zers don't want to be marketed to, and they're retreating to their own spaces to avoid brand influence....

Cutting through the noise: How review authentication brings eCommerce wins

When it comes to customer ratings and reviews, credibility is everything. If people don't believe the words are authentic, your brand can lose more...