eCommerce Archives | Page 3 of 5

The power of Gen Z aesthetic: How brands are adapting to a new generation’s values

Generation Z is becoming a major -- and unique -- force when it comes to modern consumer behavior, and they've got their very own aesthetic. Here's...

How to maintain authenticity with your influencer marketing

Every brand wants to bring authenticity to their marketing efforts, and some worry influencer marketing could hurt that. You can have both, though,...

What is brand authenticity, and why does it matter for customer experience?

Brands aren’t people, but they are made up of individuals, and each person who interacts, purchases, or promotes is an opportunity to create...

Infographic: How Customers Pursue Authenticity on the Path to Purchase and Loyalty

We take a closer look at the integral role — and impact — of authentic customer reviews, ratings, and customer care across the customer journey,...

Why brands with dark stores should consider live commerce

What is a dark store, and why should brands that use them consider adding live commerce to their marketing mix? Learn more, and see how to get...

How to get started with livestream shopping for your brand

Livestream shopping can connect shoppers across the customer journey, but it’s more than just hitting "Record." Learn how your brand can get...

Authentic content: 3 stats showing the impact of customer ratings, reviews, and UGC on purchase decisions

A new Emplifi report dives into the expectations of modern consumers for authentic content at key moments in the customer journey, and how much...

The live shopping statistics brands can’t ignore in 2023

Live shopping is taking the world by storm. We look at the impact it's currently having on online shopping, and why it’s more clear than ever it's...

The definitive guide to livestream shopping

Livestream shopping is transforming online shopping and Ecommerce as we know it, and has especially picked up steam over the past couple of years....

How conversational commerce solves today’s CX and ecommerce challenges

Conversational commerce is a key part of the present and future of Ecommerce, and becoming a competitive advantage for brands that are able to best...