Emerging Channels & Tech Archives

The next wave: Social media trends to watch

Our crystal ball is clear, and we're looking deeply into it to bring you a vision of everything social media for 2025.

Customer experience (CX): Everything you need to know

Social media is all about enhancing the customer experience. We're answering all your questions about CX and how to make yours great.

TikTok’s maturation as a channel and how it affects the approach your brand should take to the platform

TikTok is changing, and that means TikTok marketing is changing right along with it. If your brand strategy isn't keeping up with the platform's...

Why more brands are using LinkedIn to reach customers

LinkedIn isn't just a place for individuals to interact and find jobs anymore. Brands are increasingly seeing benefits from having their own strategy...

Envisioning a highly functional social marketing team in 2024: Tackling the top 5 social media predictions

Everybody's making 2024 social media predictions. But we didn't stop there. Check out our latest blog post, as Emplifi CMO Zarnaz Arlia imagines a...

How Livestreaming Can Help Brands and Retailers Optimize Digital Shelf Space

Explore the transformative power of live video in the eCommerce landscape. Dive into how brands and retailers leverage digital shelf space and...

Navigating the Gen AI wave: An emerging framework for business leaders

Will Generative AI truly revolutionize our world, or is it just another fleeting tech trend? Vijayanta Gupta (Chief Growth Officer at Emplifi)...

How Language AI Could Revolutionize Marketing

With language AI, marketers will have another tool in their arsenal to scale content production in a way that was never imaginable.

Top Conferences for Social Media Marketers

Stay ahead in the dynamic world of social media marketing by attending the industry's top conferences. Discover which events to attend, how to choose...

How unifying social media analytics can benefit your brand

To move at the speed your brand needs to in your highly competitive industry, you can't afford to be slowed down by data silos that clog up your...

Community Corner: Q&A with French virtual influencer Ivaany

Virtual influencers are making waves in the world of influencer marketing, bringing their own style and no-limits approach to representing brands on...

Webinar recap: Social media decoded

Matt Navarra is one of the world's leading social media experts. When he spoke to Emplifi for World Social Media Day, the conversation included his...

Community Corner: Is Threads the New Twitter?

Meta's Threads got off to a huge start during its first few days after launch, quickly amassing tens of millions of signups. Can it be successful as...

How your brand should get started with Meta’s Threads

Meta's Threads has launched, and everyone's scrambling to understand what it all means for the social media world. We've got your brand's guide to...

Community Corner: The intersection of generative AI and marketing

How is Generative AI going to impact the future of social media and the professionals who work in the industry? We gathered the perspectives of...

How to reach Gen Zers retreating to “digital campfires”

More than maybe any previous generation, Gen Zers don't want to be marketed to, and they're retreating to their own spaces to avoid brand influence....