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Influencer Marketing

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  • Influencer Marketing

The pros and cons of virtual influencers

With the advent of virtual influencers — who exist online through artwork and artificial intelligence (AI) — here's everything brands need to...
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4 biggest social media stories from Super Bowl LVII

The Super Bowl isn't only the biggest football game of the year, it's also one of the biggest social media nights on the calendar. Our analysis of...
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The Must-Know Influencer Marketing Statistics (Infographic)

Influencer marketing plays a significant role in many brands’ marketing mix today. See what insights a new report by Pixlee TurnTo (an Emplifi...
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Types of influencers brands should partner with

Learn what different types of influencers exist, in terms of follower count, industry focus, and more, and discover how to find influencers that fit...
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Target audience analysis: Everything digital marketers need to know

Quality audience analysis is your key to reaching the right people and cutting costs - here’s everything you need to get started.
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Micro Influencers vs Macro Influencers: What’s Best for Your Business?

Social media influencers are here to stay. Discover the pros and cons of macro-influencers vs. micro-influencers.
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The Best Social Media Management Tools in 2024

Ramp up your social media strategy with the perfect social media management tool to fit your brand's requirements.
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8 ways to generate buzz on social media for your new product launch

Create buzz with social media for your product launch with these social media marketing tactics - contests, Facebook video, influencer marketing, and...
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Social Media Advocacy: How to Develop a Powerful Program for Your Brand

Find out how to build a social media advocacy program that will help you boost your reach, engagement, and brand awareness!
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Fake Followers Check: The Tools, How-To’s, and Not-to-Do’s

Fake followers and fake engagement on social media are costing brands millions. Here’s how you can fix it.
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Social Media Analytics: The Complete Guide

There’s no point in marketing if you can't see whether you’re doing well or not. The same applies to social media analytics' role in powering...
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Social media management: The ultimate guide for brands

Learn the essentials of social media management with Emplifi’s comprehensive guide. Manage your brand’s social presence like a pro in no time.
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