Voice of the Customer Archives

Sentiment analysis: Everything you need to know

Quickly understanding the sentiment of the social conversation around your brand can give you a big heads up. Here's how.

How to use social media to reduce customer churn

Customer churn is the enemy of every brand. The right social media tools and strategy could be your best friend when it comes to building loyalty and...

6 ways you can use social listening to create useful personas

Knowing your customers is one of the most essential aspects of building a successful marketing strategy. Here's how social media can be one of the...

Aligning teams for improved customer care

It takes a cohesive, cross-functional organization to handle customer care in a way that will deliver a great experience every time. These tips will...

What is brand authenticity, and why does it matter for customer experience?

Brands aren’t people, but they are made up of individuals, and each person who interacts, purchases, or promotes is an opportunity to create...

Your Voice of the Customer Program: Know These ABC’s of VoC Success

The more you can learn about your customers' experiences, needs, and expectations across the customer journey, the better you can design winning CX...

The Customer Experience in 2021: Top 10 Trends You Need to Know

Take a closer look at the top trends and predictions for CX, customer care, and customer intelligence.

Ready to transform your social media efforts?

Emplifi helps boost efficiency, increase revenue, and scale your social media — whether you have a small team or a complex product. Want to see how? Let’s talk today.

Get a demo

What can you expect?

A partner who cares about your strategy and objectives
Live demo showing how we differentiate from the pack
No pressure, just advice