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Boosting engagement with Instagram collaborative posts

On Instagram, one of the easiest ways you can boost engagement is by collaborating on posts with other brands. Exclusive Emplifi data reveals the...
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How to create a social media content calendar: a step-by-step guide

Every marketing team needs a social media content calendar. This guide will help make sure you check all the boxes to make it great.
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5 ways to scale social media marketing for your brand

Discover how to expand your social media reach, foster deeper connections, and achieve scalable success with these five powerful strategies.
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Sentiment analysis: Everything you need to know

Quickly understanding the sentiment of the social conversation around your brand can give you a big heads up. Here's how.
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Maximizing the ROI of social media for your brand

Social media marketing has so much potential for generating revenue, but it's essential that your brand approaches it with the right strategy in...
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User-generated content (UGC): Everything you need to know

UGC has become the cornerstone of many social media strategies. But if you have questions, we can definitely help.
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Recent social media updates to know

Social media updates happen at a rapid pace throughout the industry. Bookmark this page for a monthly rundown of all the news from the social media...
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Guide to social media for customer experience management

Social media is one of the best tools in your toolbox for boosting the customer experience. Let's talk about how.
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Social media engagement: Everything you need to know

No social media strategy is hitting the mark without frequent engagement. We're answering all your engagement questions here.
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The Must-Have 2025 Social Media Calendar

Managing a social media calendar is challenging enough, especially trying to keep track of all the different hashtag social media holidays. We've got...
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Black Friday Insights: Boosting Engagement and ROI During the Holiday Rush

Black Friday is the key moment of the most important quarter of the year for eCommerce brands. We analyzed the numbers from last year to provide...
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5 benefits of integrating social commerce for mature brands

Getting social commerce right is critical for brands, and unifying UGC, ratings & reviews, and influencer marketing into one platform is one of the...
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Customer experience (CX): Everything you need to know

Social media is all about enhancing the customer experience. We're answering all your questions about CX and how to make yours great.
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4 quick wins to boost Black Friday and Cyber Monday revenue

Learn how to leverage ratings, UGC, social media, and top-tier customer support to boost your eCommerce sales this Black Friday and Cyber Monday.
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How to use your eCommerce tools to reduce returns

Discover how to use your eCommerce tools to minimize returns, boost buyer confidence, and improve overall customer satisfaction with practical...
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5 social media engagement posts to encourage audience interaction

It can be a challenge to maintain your audience's attention, but these five social media engagement posts, you can deliver authenticity, boost...
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[Webinar recap] Exploring GenAI: Navigating the new frontier of AI innovations

AI has evolved into a must-have tool for brands and businesses, but there are many considerations as each organization considers its implications,...
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The evolutions in social media that are impacting brand engagement

Social media and the way consumers use it are in a state of constant flux. This is your look at how it's evolving, and what you should do to keep up...
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