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How 6 leading brands tackle authentic engagement on social media

Learn how brands across various industries are driving social media engagement with the right social media and community management tools.
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Top Conferences for Social Media Marketers

Stay ahead in the dynamic world of social media marketing by attending the industry's top conferences. Discover which events to attend, how to choose...
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Advantages and challenges with four types of UGC

With over half of consumers today looking for content from real people before they buy something, user-generated content (UGC) can play a major role...
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How to strengthen your service strategy with social media

Consumers want to be able to connect with the companies and brands they relate to, and social media allows them to do just that.
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Community Corner: 10 Personal Branding Experts for Marketers to Follow

Whatever you do in the social media world, your personal brand matters. These 10 experts are some of the best follows in the social landscape to help...
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Community Corner: Q&A with Josh Rangel

Unhinged content — in which brands unshackle themselves from restrictions and decorum typically reserved for corporate communications in their...
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How unifying social media analytics can benefit your brand

To move at the speed your brand needs to in your highly competitive industry, you can't afford to be slowed down by data silos that clog up your...
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How brands embrace nostalgia to connect with today’s audience

Nostalgia is a powerful force in marketing today, and social media marketing in particular. These are some of the brands who are doing the best job...
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World Photo Day 2023: Why user-generated content (UGC)?

In celebration of World Photo Day this year (August 19), we asked six industry experts to share their opinions on UGC, and the benefits it brings to...
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Airlines break revenue records as social strategies fall behind

Social media remains a critical channel through which airlines can gauge and elevate customer satisfaction. Using Emplifi data, we analyzed key...
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Community Corner: Q&A with Karen Freberg, Ph.D.

Staying on top of every social media trend is a full-time job. In our Q&A with University of Louisville professor Karen Freberg, you'll get plenty of...
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Community Corner: Q&A with French virtual influencer Ivaany

Virtual influencers are making waves in the world of influencer marketing, bringing their own style and no-limits approach to representing brands on...
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Q3 2023 trends: How engagement stacks up on Instagram and TikTok

It's no secret that short-form video has become an essential part of most brands' social strategy in recent years, and our Q3 trends report backs...
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5 biggest customer expectations from those seeking social customer care

In today's world, consumers expect to be able to have questions answered and get personalized service through every channel where they spend time....
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How gamification can help boost your social media strategy

As important as social media is for business today, it's just as important to remember that, for your customers, social media is supposed to be fun....
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Community Corner: Q&A with Seoul-based virtual influencer, SUA

Seoul-based SUA is one of the most popular virtual influencers in the world, partnering with several major fashion and lifestyle brands. In this...
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Webinar recap: Social media decoded

Matt Navarra is one of the world's leading social media experts. When he spoke to Emplifi for World Social Media Day, the conversation included his...
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Why #TikTokMadeMeBuyIt is so effective for brands

When it comes to moving interesting, unique, and useful merchandise, nothing performs today quite like #TikTokMadeMeBuyIt. Here's our look at what...
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