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BROWSE LIBRARY

Explore resources for social media, social commerce, and customer care

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4 biggest social media stories from Super Bowl LVII

The Super Bowl isn't only the biggest football game of the year, it's also one of the biggest social media nights on the calendar. Our analysis of...
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How to use AI marketing tools to increase efficiency and boost results

AI marketing has reframed processes and people for customer engagement. Learn how AI marketing tools like generative AI can integrate and augment...
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Tackling the top social media marketing challenges in 2023

A recent survey of marketing professionals uncovered can't-miss insights about their top challenges and what they need to tackle them. Here's a peek...
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The Must-Know Influencer Marketing Statistics (Infographic)

Influencer marketing plays a significant role in many brands’ marketing mix today. See what insights a new report by Pixlee TurnTo (an Emplifi...
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How to be a social media manager

Social media manager is one of the fastest-growing professions in the world right now. Our walkthrough of what it's like — and what traits make...
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Types of influencers brands should partner with

Learn what different types of influencers exist, in terms of follower count, industry focus, and more, and discover how to find influencers that fit...
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What social superstars like the most about working in social media

Working in social media can be demanding — but it's definitely not without its advantages! Get inspired by our social media superstars and learn...
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Target audience analysis: Everything digital marketers need to know

Quality audience analysis is your key to reaching the right people and cutting costs - here’s everything you need to get started.
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The Guide to Customer Retention on Social Media

Making current customers happy goes a long way to delivering your overall ROI. Make sure you're doing everything you can on social media.
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How to Create a Social Media Content Calendar With Ease

Social media content calendar helps editors plan posts & articles with ease. Learn how to create your content calendar.
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The Ultimate Guide to Hashtags

See the latest best practices behind hashtags across social media channels and get quick tips that will help you take your social game to the next...
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Micro Influencers vs Macro Influencers: What’s Best for Your Business?

Social media influencers are here to stay. Discover the pros and cons of macro-influencers vs. micro-influencers.
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Personalized Marketing on Social Media: The Ultimate Guide

Learn how you can personalize your social media marketing efforts from A to Z with this complete guide.
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The Best Social Media Management Tools in 2024

Ramp up your social media strategy with the perfect social media management tool to fit your brand's requirements.
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Customer Journey Map Templates and Examples for 2021

Get all the templates and examples you need to revamp your customer journeys for 2021. Download for free now!
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Why a social media audit is critical for your brand and how to do it effectively

A social media audit helps establish the effectiveness of your social media strategy. Learn how to conduct an audit with this step-by-step guide.
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Your Guide to Social Media Competitive Analysis

Get ahead of the competition with this guide to everything you need to know about social media competitive analysis.
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Effective Social Media Content Strategy for Business

Read our guide and find out how to create and develop an effective social media content strategy for your business.
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