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Social Media Analytics: The Complete Guide

There’s no point in marketing if you can't see whether you’re doing well or not. The same applies to social media analytics' role in powering...
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Customer self-service: The benefits and best practices you must know

Most consumers today want the ability to find answers to their own questions as opposed to contacting your customer care team every time. A strong...
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The definitive guide to livestream shopping

Livestream shopping is transforming online shopping and Ecommerce as we know it, and has especially picked up steam over the past couple of years....
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The business impact of social media: Then and now

It’s hard to imagine where brands would be without social media today... but it hasn't always been this way. To understand the business impact of...
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How conversational commerce solves today’s CX and ecommerce challenges

Conversational commerce is a key part of the present and future of Ecommerce, and becoming a competitive advantage for brands that are able to best...
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From nice-to-have to MVP: How the role of Social Media Managers has evolved

How did social media managers become the MVPs that they are today? We take a deeper look, and examine where the role is headed in the future.
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The Must-Have 2025 Social Media Calendar

Managing a social media calendar is challenging enough, especially trying to keep track of all the different hashtag social media holidays. We've got...
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An Introduction to Social Commerce: What Brands Need to Know in 2022

Social commerce is taking online shopping by storm. But what is it, exactly, and how can brands get the most from their social commerce efforts?...
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The Customer Experience in 2021: Top 10 Trends You Need to Know

Take a closer look at the top trends and predictions for CX, customer care, and customer intelligence.
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9 Important Contact Center Industry Standards & How to Achieve Them

How do you stack up against industry benchmarks for response times and agent efficiency metrics?
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Social media management: The ultimate guide for brands

Learn the essentials of social media management with Emplifi’s comprehensive guide. Manage your brand’s social presence like a pro in no time.
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The Best Times to Post on Social Media 2024

There’s no perfect answer to the question of when’s the best time to post on social media – there’s only good research and planning. Luckily,...
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Customer service experience essentials: how to create winning experiences

Gone are the days where brands can compete solely based on price. Brands must consistently deliver fast, omnichannel customer service to meet growing...
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What You Need to Know To Build a Solid Crisis Management Plan

You have a social media crisis on your hands. Do you know what to do next? Here are a few strategies to help prepare for and deal with a crisis right...
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How to craft a winning reputation management strategy

Every day, your company’s reputation is on the line. So, how can you craft a reputation management strategy that both empowers your team and helps...
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How to Measure Social Media ROI: A Complete Guide

Provable return on investment (ROI) is the holy grail of the social media marketing world. Here are some of the key steps to quantify and measure the...
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Top 40 customer experience statistics to know in 2023

Just how much can CX impact your bottom line? What do modern consumers expect from their experiences with your brand today? Guide your efforts...
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