BROWSE LIBRARY

Explore resources for social media, social commerce, and customer care

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Sentiment analysis: Everything you need to know

Quickly understanding the sentiment of the social conversation around your brand can give you a big heads up. Here's how.
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Maximizing the ROI of social media for your brand

Social media marketing has so much potential for generating revenue, but it's essential that your brand approaches it with the right strategy in...
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Report: How UGC drives revenue and boosts engagement in social commerce

UGC is a game changer for many organizations when it comes to converting via social. This is the guide you need to refine your strategy.
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The ultimate guide to social media ROI

Every organization uses social media, but is your social strategy profitable? This guide will give you what you need to be in the black.
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User-generated content (UGC): Everything you need to know

UGC has become the cornerstone of many social media strategies. But if you have questions, we can definitely help.
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Recent social media updates to know

Social media updates happen at a rapid pace throughout the industry. Bookmark this page for a monthly rundown of all the news from the social media...
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Guide to social media for customer experience management

Social media is one of the best tools in your toolbox for boosting the customer experience. Let's talk about how.
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Social media engagement: Everything you need to know

No social media strategy is hitting the mark without frequent engagement. We're answering all your engagement questions here.
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Black Friday Insights: Boosting Engagement and ROI During the Holiday Rush

Black Friday is the key moment of the most important quarter of the year for eCommerce brands. We analyzed the numbers from last year to provide...
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How to budget for influencer marketing

Doing influencer marketing right comes with a cost, and brands need to go into the process ready to navigate a world they may not know that well....
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5 benefits of integrating social commerce for mature brands

Getting social commerce right is critical for brands, and unifying UGC, ratings & reviews, and influencer marketing into one platform is one of the...
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Customer experience (CX): Everything you need to know

Social media is all about enhancing the customer experience. We're answering all your questions about CX and how to make yours great.
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4 quick wins to boost Black Friday and Cyber Monday revenue

Learn how to leverage ratings, UGC, social media, and top-tier customer support to boost your eCommerce sales this Black Friday and Cyber Monday.
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How to use your eCommerce tools to reduce returns

Discover how to use your eCommerce tools to minimize returns, boost buyer confidence, and improve overall customer satisfaction with practical...
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The ultimate guide to scale social media marketing

You're not content where you are. Your organization is growing and setting the pace. Here's how you can scale smartly with social.
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5 social media engagement posts to encourage audience interaction

It can be a challenge to maintain your audience's attention, but these five social media engagement posts, you can deliver authenticity, boost...
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[Webinar recap] Exploring GenAI: Navigating the new frontier of AI innovations

AI has evolved into a must-have tool for brands and businesses, but there are many considerations as each organization considers its implications,...
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Tool kit: How to utilize AI marketing for growth

AI is the hot tool for teams that need efficiency combined with production. Download this guide to see how to use it effectively for social.
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